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Style Designer reveals why it's not always a good thing when Meghan Markle wears your clothes

15:15  08 july  2018
15:15  08 july  2018 Source:   cosmopolitan.com

Meghan Markle Wears Givenchy Dress At Chapel Wedding

  Meghan Markle Wears Givenchy Dress At Chapel Wedding From the designer and the tiara, to the train and the jewellery, here's your go-to guide to Markle's entire bridal lookAfter months of betting and dreaming, Meghan Markle has delighted royal and fashion fans alike on her wedding day by stepping out in a white bridal gown designed by Clare Waight Keller for Givenchy.

You see, Meghan is always spotted at major events wearing shoes that appear to be a size too big Related: Meghan Markle ' s Go-to Comfy Heel Designer Also Makes the Perfect White Sneaker. Meghan Markle and Prince Harry’ s Sweet Thank You Cards Revealed After Their Wedding.

You see, Meghan is always spotted at major events wearing shoes that appear to be a size too big for her delicate royal Related: Meghan Markle ' s Go-to Comfy Heel Designer Also Makes the Perfect White Sneaker. Best dressed celebrities: July' s top A-list fashion moments so far. Yahoo Style.

Popularity is a double-edged sword: The downside of the 'Meghan effect' © Getty Images The downside of the 'Meghan effect' From her Stella McCartney fishtail halterneck gown worn to the royal wedding reception, to her vast collection of Strathberry bags and Burberry coats, women from London to Los Angeles can’t help but covert the Duchess of Cambridge’s royal looks.

And while photos of the Duchess wearing a brand’s pair of jeans might cause items to sell-out in seconds, websites to crash, and fashion houses to double their effect to supply demands, we often overlook the downside of the so-called ‘Meghan Effect’.

To put it simply, the 'Meghan Effect' is the phenomenon where every item of clothing Meghan Markle wears immediately sells out. While the term might sound twee, it's worth noting that in April, Women's Wear Daily estimated the total effect of Markle's choice of clothing on the fashion industry at a staggering £160m ($212.1m).

Searches for Meghan Markle's wedding dress surge

  Searches for Meghan Markle's wedding dress surge The Meghan Markle effect

Though she never wears a platform heel during formal occasions, Middleton has been spotted dusting off her wedges for casual engagements when the Queen is not around. Somebody calculated the cost of all Meghan Markle ’s clothes , and it ’ s pretty mind-blowing.

It makes sense that last Fashion Week the Queen proved to be a staunch supporter of the British designers when we saw her seated next to Anna Wintour at her very first show, considering Why Is Meghan Markle Always Touching Prince Harry? Meghan Markle ’ s Heels Never Give Her Blisters.

In other words, Meghan Markle means serious business.

In a new interview with Maclean's, the chief marketing officer and vice president at Canadian jeweller Maison Birks has opened up about the effect of the new royal loving wearing their pieces, describing it as both 'positive' and 'slightly negative'.

Meghan MArkle in a bright yellow Brandon Maxwell sheath dress. © Provided by Getty Meghan MArkle in a bright yellow Brandon Maxwell sheath dress. VP of the 139-year-old Montreal-based jewellery company Eva Hartling told the publication: 'Obviously we’re not complaining.

'But all messaging pertaining to Birks right now has to do with the duchess wearing our pieces.

Now, it’s worth noting that the royal's influence on the fashion industry can’t be helped - the Duchess can only choose to wear a certain garment. Whether it sells out or signals financial crisis or brand identity issues for a company comes down to us, the fashion-obsessed members of the 'Markle army'.

The Duchess of Sussex has been doing her own make-up for royal engagements

  The Duchess of Sussex has been doing her own make-up for royal engagements As confirmed by her make-up artist and close friend Daniel Martin, the duchess has been doing her own make-up herself for some of her royal engagements with Harry.And that's despite three outfit changes in one day for the duchess on Tuesday.

Can you guess which designer Meghan Markle has worn the most? Meghan Markle ’ s personal style, both before and after becoming the Duchess of Sussex, has always boasted her own personal flair – a sleek and modern MORE: Meghan Markle ’ s best looks since joining the Royal Family.

It seems that many shoes Meghan owns are too big for her feet but there' s a good reason why , and it stems from her time in the spotlight as an actress. There' s nothing worse than uncomfortable shoes (we've all been there on a night out) and when celebs like Meghan are wearing heels for a long

However, you can’t help but feel sympathy for a brand’s whose name can so quickly become synonymous with a celebrity.

'We’re launching new collections in the fall, but nobody cares unless the duchess decides to buy a piece and wear it,' added Hartling.

Meghan's love for Birks first came to light when she wore Maison Birks jewellery in her first public outing with Prince Harry at the Invictus Games in Toronto in August 2017.

Meghan Markle in a white Givenchy shirt dress and Philip Treacy hat. © Provided by Getty Meghan Markle in a white Givenchy shirt dress and Philip Treacy hat. Since her engagement in November 2017 (to which she work a pair of Birks earrings for a photo call with the press), she has worn several pieces from the brand including a Diamond Snowflake Ring and a Yellow Gold and Diamond Splash Ring.

However, while her continued 'support' of the brand resulted in an increase in its website's traffic, popularity really picked up when it was announced she was to become a royal. Maclean reports the company saw a 400 per cent spike in online sales and views on the day of the engagement announcement.

Kate Middleton Wears a Summery Polka Dot Dress Attending Wimbledon with Meghan Markle

  Kate Middleton Wears a Summery Polka Dot Dress Attending Wimbledon with Meghan Markle It's their first outing together without their husbands. © Getty Images Kate Middleton Wears Polka Dot Dress At Wimbledon As usual, Kate's coveted style was instantly evident at the event, as she wore a fitted polka dot dress, that was cinched in at the waist. She paired the look with her trademark nude heels.

It makes sense that last Fashion Week the Queen proved to be a staunch supporter of the British designers when we saw her seated next to Anna Wintour at her very first show, considering Why Is Meghan Markle Always Touching Prince Harry? Meghan Markle ’ s Heels Never Give Her Blisters.

This is why Meghan Markle always wears shoes that are too big for her. Comments. Topics. Prince Harry and Meghan Markle royal wedding. High-heeled CROCS are now a thing … and they’re even grimmer than usual. Revealed .

As a result, Hartling calls Meghan's affection for Birks 'a textbook example of what organic PR should be', which has no doubt been encouraged by her BFF and stylist Jessica Mulroney.

Birks reportedly hired the fashion consultant in 2011 as its 'jewellery style expert' - her daughter has even appeared in adverts for the brand - however it's claimed they no longer have a 'formal relationship'.

While Meghan decided not to wear Birks jewellery on her wedding day - rather a pair of round diamond earrings and a bracelet made by Cartier, according to the Palace - her mother, Doria Ragland, and Mulroney both reportedly wore pieces not yet available to the public.

Kate Middleton wearing the 'Sapphire London' dress at the announcement of her engagement to Prince William in 2010. © Provided by Getty Kate Middleton wearing the 'Sapphire London' dress at the announcement of her engagement to Prince William in 2010. The downsides of the ‘Meghan effect’ echoes those of Kate Middleton’s influence on the fashion industry.

In November 2010, the Duchess of Cambridge stepped out in a simple blue dress – called the 'Sapphire London' dress, designed by Issa's founder and former creative director, Rio-born Daniella Helayel.

Meghan Markle is a ray of light for the royal family, exclusive poll finds

  Meghan Markle is a ray of light for the royal family, exclusive poll finds We asked you what you thought of Meghan Markle joining the royal family, her and Prince Harry's royal wedding and more – see our exclusive poll resultsThe survey of more than 4,000 people, carried out by HELLO! Online, also found 72 per cent are hoping that the couple's wish to start a family will soon be fulfilled. And with more than two in three saying that Meghan is a powerful female role model, it's clear she is proving to be a real ray of light for young women.

Meghan ’ s dress is by Brandon Maxwell, an American designer of ready-to- wear clothes who since 2012 has worked as Lady Gaga’ s stylist. pic.twitter.com/kDzjrcIPfI. Marie Claire. Meghan Markle Is a Ray of Sunshine in This Dress. Good Housekeeping.

Meghan Markle will never wear this fashion item because the Queen hates it. 'I lost 7lbs wearing a headset that tricked me into thinking I was exercising'. Revealed . Here’s what Meghan ’s fingers say about her - and it ’ s good news for Prince Harry. FAILBOOK.

Less than 24 hours later, the dress became an overnight sensation and sold out from British retailer, Harvey Nichols, and resulted in the brand's designs being sold out in more than 43 countries, according to reports.

However, the unprecedented popularity for Issa’s former brand, while amazing for sales, was disastrous for her business.

  Designer reveals why it's not always a good thing when Meghan Markle wears your clothes © Provided by Getty Last year, Helayel told the Daily Mail sales doubles for the brand but she didn't have the money to finance production on such a mass sale to meet demand.

'The bank refused to give me credit, and the factory was screaming for me to pay its bills. I needed an investor,' she explained.

After Camilla Al-Fayed, a friend of the designer's, offered to buy a 51 per cent stake in the company, the company recruited a new CEO in 2012, which subsequently saw Helayel leave the brand as creative director in May 2013. Two years later, the label closed.

Proof that popularity is a double-edged sword.

Related: Top fashion moments of Meghan Markle

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Meghan Markle and Prince Harry Just Adopted a New Rescue Dog .
The Labrador joins the couple's Beagle, Guy.The Daily Mail is reporting, via a royal source, that Meghan and Harry's new dog "is already happily ensconced at their cottage," meaning that their family has expanded since their May 2018 wedding. The source also reveals that "the dog will divide its time between the palace and their country home in the Cotswolds," meaning that it will often travel with the royals to engagements.

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