Style Isabel Marant inaugurates its
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vintage platform to encourage more responsible fashion, the Parisian designer unveils its new platform called Isabel Marant Vintage. Explanations.
Like all sectors, fashion is influenced by the evolution of society and mentalities. One of the biggest challenges of the century is undoubtedly that of climate change. A subject that interferes with the concerns of citizens and actors in the fashion industry. Because the latter is in the second place of the most polluting sectors on the planet. In 2015, the textile industry emitted more than 1,715 million tonnes of CO2, used 79 billion cubic meters of water and was responsible for 92 million solid waste, according to the Pulse of the Fashion Industry Report. Data that is cold in the back and brands attempt to reverse through well-thought initiatives.
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This is the case of Isabel Marant. In the 1990s, the Parisian designer launches with the ambition to offer a timeless wardrobe that lasts in time. Twenty years later, this way of conceiving the garment is more than ever news and the engagement of the stylist does not feel, far from it. To continue to go further in this responsible initiative, the brand launches this Friday, June 18 "Isabel Marant Vintage". In the form of a digital platform, it now allows you to sell Isabel Marant pieces that we no longer wear to offer them a second life. Among the submitted pieces, the teams of the claw select those able to be rehabilitated to be offered again on the sale. In exchange, a voucher is immediately delivered to the seller and can be used to afford the latest novelties or find nuggets in old collections. The benefits of this activity will be returned in full at the ISABEL Marant endowment, whose objective is to engage in women's education and the support of crafts in indigenous communities. For the occasion, a limited edition pocket with a surprise assortment of five pieces will be on sale today on Isabel Marant Vintage. A nice initiative to promote circular fashion, in short.
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