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Wedding Are brides turning away from the traditional wedding gown?

17:40  22 january  2020
17:40  22 january  2020 Source:   harpersbazaar.co.uk

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For some women, the wedding gown is one of the most important dresses she'll wear in her life. There's a lot of emotion that goes into it.

15 wedding dresses made for the non- traditional bride . The idea of wearing a white wedding gown , for example, has only been around for about 160 years, when So many of today's brides are looking beyond the embroidered, tulle-filled dresses and are turning to indie labels, modern cuts, and

a man and a woman posing for a photo: As luxury retailers launch bridal edits filled with unique and contemporary designs, we look at how the market is changing © Courtesy of Matches Fashion As luxury retailers launch bridal edits filled with unique and contemporary designs, we look at how the market is changing

You could certainly argue that there has never been a better time to be a bride. With the rise of social media, inspiration for planning the perfect day could not be more at our disposal, while the choices for what to wear are better than ever as designers and luxury retailers expand their offerings of bridalwear, catering to the most modern and unique nuptials.

This month alone, Browns and Matches Fashion, two of the biggest luxury retailers in the UK, have announced the launch of their own wedding edits, while Net-a-Porter quietly unveiled a bridal drop on their site a few seasons ago, after seeing a significant growth in demand from their customer.

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The idea of wearing a white wedding gown , for example, has only been around for about 160 years, when So we’ve rounded up a few options, from silk slip dresses made for beach nuptials to an ivory suit perfect for a courthouse hitch, that break away from the traditional idea of the wedding dress .

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a man and a woman in a dress: Because 'high street' doesn't have to leave you 'high-ly' embarrassed on your big day. There are plenty of brilliant, affordable, luxurious feeling options out there, in silks, tulle, lace and all of the trimmings you'd expect of a bridal gown.

“Bridalwear has been growing continuously for the past few years, with an increase in sales of 17 per cent in 2019,” Elizabeth von der Goltz, global buying director at Net-a-Porter explained to us, while a similar story was being told at Matches.

a person wearing a dress and standing in front of a building: Are brides turning away from the traditional gown? © Courtesy of Matches Fashion Are brides turning away from the traditional gown?

“Recently we have seen a rise in sales of our eveningwear and modern tailoring categories particularly in monochrome tones,” global buying director, Natalie Kingham said. “We also received feedback from our private shopping teams that our customers were looking for unique outfits and accessories for special occasions and contemporary weddings. It felt fitting for us to curate these looks into one shoppable edit to ultimately make life easier for our customer.”

Designer creates range of reversible wedding dresses to give brides options on their big day

  Designer creates range of reversible wedding dresses to give brides options on their big day Picking a wedding dress is one of the trickiest decision a bride will have to make. From lace to satin, fishtail to frothy, with so many styles and materials to choose from narrowing it down to just one frock is pretty darned difficult, particularly if you’re on the indecisive side. But now brides-to-be can achieve two different wedding day looks in one dress thanks to a designer who has created a collection of reversible wedding dresses. New Zealand based Trish Peng has created a collection of reversible wedding gowns that feature single-coloured fabric on one side and a delicate lace pattern on the other.

From wearing a wedding veil and a white wedding gown , to asking your best friends to be your bridesmaids and tossing your garter, your While colorful wedding gowns —blush, pink, ombre and even black—have definitely been called out as en emerging trend, traditional brides have stayed

The Origins Behind These Wedding Traditions Are Wacky. Spoiler alert: Blushing brides in the White is often associated with purity, which is why it's thought of as the traditional color for virgin The tradition dates back to a time of arranged marriages, where the "giving away " of the bride

And at Browns, buying director Ida Peterson says that her team saw a new and growing demand for more adventurous bridalwear.

“Over the last few years, white has become one of the most important investment colours for us across both clothing and accessories. The feedback we’ve received from the store managers is that women are coming in in increasing numbers looking for something that goes beyond your typical wedding dress and has a fashion edge to it.”

What is clear across all three retailers is that brides are not looking for traditional wedding dresses – they want something that either has a unique feel about it or is more casual than a conventional bridal gown.

a man and a woman posing for a photo: Are brides turning away from the traditional gown? © Courtesy of Browns Are brides turning away from the traditional gown?

Designers such as Alessandra Rich, Brandon Maxwell, Rosie Assoulin and Danielle Frankel make up part of what Net-a-Porter is bringing to the table as a “redefining of the modern bride” with “incredibly editorial” wedding options. Matches’ approach (which launches today) caters to six customer muses, from oversized bows at Emilia Wickstead to a sheer lace maxi dress with feather cuffs from Christopher Kane. The Browns edit is filled with unique accessories and party-ready pieces from the likes of Alexandre Vauthier, Rotate and Roksanda. When looking at these collections, there is no denying that these customers are moving away from what we once thought of as wedding attire.

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Check out our list of wedding dresses from around the world to see what a Japanese or Pakistani bride might consider for her big day. While a lot of modern brides are opting for typical Western-style white wedding gowns , many are turning to more traditional wedding dresses to celebrate their

A wedding is a ceremony where two or more people are united in marriage. Wedding traditions and customs vary greatly between cultures, ethnic groups, religions, countries, and social classes.

But where does this desire to shun the traditional wedding gown come from? In part, it is because many brides now want more than one dress.

“We have noticed an increase in our customers wanting a spectrum of different outfits to get married in – weddings often span several days so the bride may want classic for the ceremony, but glam for the party,” Kingham says.

a person standing in front of a mirror posing for the camera: Are brides turning away from the traditional gown? © Courtesy of Matches Fashion Are brides turning away from the traditional gown?

Von der Goltz agrees: “Brides are no longer looking for ‘the one’ wedding dress. Instead, they are coming to us to shop for all events surrounding the wedding day, such as the engagement party, the registry office, the rehearsal dinner, the big day, the afterparty – and even multiple white pieces for the honeymoon.

“Our edit allows our customer to maintain her personal style and wear the brands she knows and loves. She isn’t interested in the traditional bridal shopping experience and wants her outfit choices at her wedding to reflect her own everyday style, so she is becoming much more experimental.”

Ultimately, these brides are looking for dresses that cater to each part of their celebrations, but they also want their wedding style to reflect their personal tastes. What retailers are tapping into is this desire to get married wearing contemporary pieces from their favourite designers – and this is something that may not have been possible before.

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Wedding and marriage customs from around the world, including bridal traditions , dresses , food and ceremonies. Turning the occasion into a "mehndi party" makes the process more fun Traditional Zulu weddings are marked by vibrant colors and dance-offs between the bride and groom's families.

Red white wedding dresses are the most traditional variants among red wedding gowns . Many brides are afraid of choosing a red gown and The combination of a bright color and highlighted body curves will make it impossible to look away from the bride . Of course, you need to have the ideal

“The attitude to wedding-dress shopping is changing,” Peterson adds. “There is a level of experimentation that’s happening that wasn’t there before. Additionally, as women are increasingly looking for alternative venues and unconventional choices for their ceremonies, the need to dress up or spend all your money on a ‘wear once’ piece has become less desirable.”

a man and a woman posing for a photo © Courtesy of Browns

Much of this shift can certainly be attributed to the impact of social media, which has allowed brides much more of an insight into the weddings of the rich, famous and influential. Here, we have seen fashionable brides flaunting their seven-outfit nuptials, others choosing to go low-key and even royalty and A-list celebrities opting for second dresses or less traditional designs.

“Social media is having a huge influence on bridal trends, as customers now make decisions based on what they see on influencers and celebrities – such as having an ‘after-party’ dress,” von der Goltz says. “The second dress has seen the biggest growth in demand, spearheaded by Meghan Markle and resulting in an ever-increasing demand for sexy party options.”

The retailers are catering to this with their party-ready pieces, with Net-a-Porter even carrying the exact Stella McCartney dress that the Duchess of Sussex wore for her evening reception.

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Long dresses for weddings are traditional . The majority of brides choose them as long gowns are beautiful and festive and allow to feel like a real princess. The other variant is to have a train separately from the dress . For instance, it can be an additional skirt with a train, which can be put off

A destination wedding is a wedding held away from your hometown but there is more to it than that! Many people think destination weddings are The bride was beautiful, and the sand and water made for a perfect backdrop. This made me wonder, why everyone wouldn’t want to get married this way?

Meghan Markle, Prince Harry standing next to a person wearing a suit and tie: Prince Harry Marries Ms. Meghan Markle - Windsor Castle © WPA Pool - Getty Images Prince Harry Marries Ms. Meghan Markle - Windsor Castle

But this isn’t the only trend to have made its mark. Von der Goltz adds: “The resurgence of the jumpsuit has also been a major trend and is fast becoming one of our bestselling bridal silhouettes. Sophie Turner, Solange Knowles and Kaley Cuoco prove that a bridal jumpsuit is an elegant yet effortless choice for the big day.”

“Social media has definitely had an impact and with a lot of key players choosing a non-traditional dress for their big day – the trend is trickling down,” Peterson adds, perhaps referring to brides such as Danish model Emma Leth, who wore a sheer, beachy dress with an enormous Jacquemus hat for her wedding, fashionista Olivia Palermo tying the knot in shorts, actress Emily Ratajkowski doing it in an orange suit or influencer Caroline Brasch marrying in ever-so-cool Cecile Bahnsen. The desire to do something unique has never been stronger.

A post shared by Caroline Bille Brahe (@caroline_brasch)

But, of course, another reason that brides may be choosing something less formal (which is in contrast to the desire to have more than one wedding dress) is due to the impact of sustainability. Many brides may be choosing less prim or traditional gowns so that they can wear them far beyond their wedding day – and lose this ‘wear once’ approach.

“Similar to the trend that we are seeing in everyday shopping, our brides are taking a more considered approach to style,” von der Goltz explains of the Net-a-Porter customer. “Investment dresses mean that brides are shopping more responsibly, purchasing outfits to celebrate now, as well as for years to come.”

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Today, the traditional wedding gown is some shade of white and we can thank Queen Victoria for that. The bride ’s father traditionally walks his daughter down the aisle to give her away to her new husband. What is now seen as an emotional and touching moment actually comes from a time when

The age of the traditional bride is all but a concept of the past. Bridal and wedding trends are constantly evolving, from the location to the The year 2015 proved that the traditional wedding gown is no longer, and with color incorporated into this year’s fashion agenda along with lace, cutouts

a woman wearing a dress: Are brides turning away from the traditional gown? © Courtesy of Matches Fashion Are brides turning away from the traditional gown?

Matches too has seen this pattern with its customer, which is part of the reason its new wedding edit has such a diverse range of pieces, from tops and skirts to jackets, mini dresses and more.

“The key element is that all the pieces across designers are created to be celebrated and worn again and again for all sorts of different events – not to sit in your wardrobe for ever after.”

This jump is pretty significant. Not so long ago, it was not unusual for every bride to spend more money on her wedding dress than anything she had ever bought, to then keep it at the back of her wardrobe, never to be worn again.

The changing nature of weddings, fashion and the impact of sustainability has certainly lessened the appeal of buying a traditional wedding dress, if only for the more fashion-forward bride. And in many ways, this is a great thing – there is less pressure on finding that one dream dress, brides have more opportunity than ever to have fun with their style, and with so many designers and retailers catering to this new approach, the modern-day bride has never had so much choice.

a person wearing a white shirt: Are brides turning away from the traditional gown? © Courtesy of Browns Are brides turning away from the traditional gown?

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