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Cars Ford plans to shift focus to SUVs and EVs

13:28  05 october  2017
13:28  05 october  2017 Source:   autoexpress.co.uk

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XA day after saying it would add 13 EVs with a five-year investment of .5 billion, Ford said Tuesday it also will trim capital spending on internal combustion engines by a third and shift Ford plans to save billion in material costs over the next five years and reduce engineering expenses by billion.

Ford ’s pulled the wraps off its future plans , and there’s a lot to unpack, but the gist of it is as follows: trucks rule, cars drool. Some Ford nameplates will die so profitable trucks and SUVs can live.

Ford Edge - Ford badge © Auto Express Ford Edge - Ford badge

Ford has announced that it will be moving away from 'traditional cars' and will invest more heavily in autonomous and electric vehicles.

In a statement from the car giant’s new CEO Jim Hackett, he said that Ford needed to improve its ‘fitness’ in the “evolving and disruptive period for the auto industry.”

A new dedicated electrification divison has been set up, called Team Edison, that will focus the brand's attention on hybrid and electric vehicles.

Ford EcoSport - front © Provided by Dennis Publishing Limited Ford EcoSport - front

Ford is committed to delivering 13 new electric vehicles over the next five years. Flagship models such as the F-150 and Mustang will feature hybrid technology by 2022 alongside a fully electric small SUV.

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Ford Motor Co. will shift about billion toward the development of more trucks and sport-utility vehicles while “attacking” costs, part of new Chief Executive Jim Hackett’s strategic plan for the No. 2 U.S. auto maker.

(Reuters) - Ford Motor Co ( F.N ) executives on Thursday disclosed ambitious plans to shift the struggling automaker’s product portfolio from passenger cars to SUVs , add more hybrid and pure electric vehicles, and reduce development and manufacturing costs

The Detroit manufacturer has said it will shift $7 billion worth of resources from traditional cars to the SUV and pick-up markets, with particular emphasis on the 2018 North America Ranger and the worldwide launch of the new Bronco in 2020.

The next-generation North American Focus will now be assembled in China as part of its SUV-orientated budget shift.

Ford Dominoes self-driving pizza delivery - front © Provided by Dennis Publishing Limited Ford Dominoes self-driving pizza delivery - front

Autonomous vehicles are also a big focus according to Hackett. Ford has already announced partnerships with app-taxi company Lyft and pizza delivery company Domino’s to develop autonomous transport for Lyft customers getting to and from a destination, as well as autonomous food delivery methods.

Hackett also announced that Ford will reduce automotive costs by 50 per cent (approximately $14 billion) through 2022. Connected smart vehicles are also on Ford’s priority list, with a global connectivity target of 90 per cent by 2020.

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