Cars: Performance brands explained - PressFrom - United Kingdom
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CarsPerformance brands explained

03:35  14 march  2019
03:35  14 march  2019 Source:   msn.com

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Performance brands explained . Manufacturers often rely on performance sub-divisions to add Here's a little insight into the work of performance brands , and the examples that are taking the

Performance brands explained © Toyota Many manufacturers have a performance arm, but what are they, and what purpose do they serve at the world’s biggest brands?

In this day and age, almost every car manufacturer aspires to sportiness one way or another. While some will restrict this ideal to a simple bodywork styling exercise, many have a full-on performance division that will distil a car to its essence and wring every last scrap of power from it.

Be it long-standing departments at established manufacturers, or relatively new imprints; the industry has rarely been lacking performance-focused divisions in the last few decades.

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The brand has already found a strong footing in Europe with the first run of i30 N's selling out in less that 48 hours. "The high interest in the First Edition confirms our confidence in the N brand ," said

But which are the leading performance brands, and what do they make? Let’s take a look.

BMW M

Performance brands explained © Provided by The Press Association (PA Motoring)

As with many badges and performance outfits here, BMW’s M Division has its roots firmly embedded in motor racing. Founded in 1972 and finding a stride early on, it took just six years for the brand to make its imprint on road cars with the M1.

Today, the firm’s back catalogue of iconic cars for road and track is lengthy and commendable in equal measure. With a particular penchant for taking saloons and turning them into high-performance cars of the highest order, the M Division has cultivated a loyal, worldwide following.

In the modern era, the reach of M has spread further, with M Sport styling packs available on practically everything that rolls off a BMW production line.

Marcel Brands reveals Everton won't pay over the odds for Lozano

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Mercedes-AMG

Performance brands explained © Provided by The Press Association (PA Motoring) AMG was founded all the way back in 1967 by Hans Werner Aufrecht and Erhard Melcher – and the letters AMG in fact stand for Aufrecht, Melcher and Großaspach – Aufrecht’s birth town. Since then, AMG has created some of the most elegantly unhinged motor cars that the world has ever seen, and, more recently, produced engines for the likes of Pagani and Aston Martin.

While best and most commonly associated with Mercedes, which has been a majority shareholder since 1999, AMG has previously worked with other firms including Mitsubishi.

On the road, AMG’s philosophy for tuning is somewhat different to that of the M Division, often providing more brash, raucous offerings than those in the red and blue stripes.

Hyundai N

Performance brands explained © Provided by The Press Association (PA Motoring) Hyundai hasn’t got the greatest of motorsport or performance pedigrees to its name, but it is now well on the way thanks to the foundation of the N high performance brand.

Marcel Brands reveals Everton's January transfer plans

Marcel Brands reveals Everton's January transfer plans Everton director of football Marcel Brands says he is not expecting much transfer business to be conducted in January. The Blues sit eighth in the Premier League after a solid start under Marco Silva, but there have still been calls for reinforcements next month. In an interview with the Liverpool Echo, Brands says he doesn’t think it is a good time to sign players, however, meaning incomings are not to be expected: “It’s not only in England but most of the time you see clubs doing things because they are in trouble” “They have problems – sometimes it can be because of injuries and is something you have to sort out – but most of the time it is clubs who are in trouble with their ranking in the table and they try to fix that in the January window.” “I don’t believe in that. Especially not in England because there is no pre-season (winter break), the games go on and on and on.” “In Holland there is a short pre-season but when I was there I did not do many transfers in the winter, only when it was completely necessary.” “I don’t like to sell in the winter, I don’t like to buy in the winter.” “If you see, statistically, they are not the best transfers and you have to be careful.” It looks set to be a different January transfer window to last season, when Sam Allardyce brought in Cenk Tosun and Theo Walcott, as well as Eliaquim Mangala on loan. Youngsters Kieran Dowell and Mason Holgate could leave on loan, but that appears to be Everton’s only likely activity. Silva’s side face a trip to Brighton on Saturday, as they aim to build on their superb 5-1 win away to Burnley on Boxing Day.

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Picking and choosing expertise from all over the world, the division’s work so far has been lauded, particularly the astounding i30N hot hatch. The road-going activities are being backed up by successful campaigns in the World Rally Championship, touring car racing and the Nürburgring24 Hours; the latter of which is held at the circuit the division calls home.

Much like BMW’s M division, the N brand is also seen on less performance-oriented cars with go-faster styling, dubbed N-Line.

Renault Sport

Performance brands explained © Provided by The Press Association (PA Motoring) While Renault Sport’s history in motor racing goes back as far as the 1970s in Formula One, Rallying and other disciplines, its road car history only began in earnest when Renault discontinued the Alpine marque in 1994.

Since then countless well-received hot hatches have received the Renault Sport moniker, including variants of the Clio and Megane.

Abarth

Performance brands explained © Provided by The Press Association (PA Motoring) Abarth is still treated as a separate brand, and while it is now very much just an extension of Fiat, it once made many weird and wonderful sports cars.

Brands provides update on Gomes' future

Brands provides update on Gomes' future Everton’s Director of Football Marcel Brands has provided an update on the club’s pursuit of a permanent deal for midfielder André Gomes. The Blues haven’t hidden their desire to see Gomes join the club permanently, with the Portugal international having already proven how influential he can as part of Marco Silva’s team since signing on a season-long loan from Barcelona in the summer. While the club are very keen to engage in conversation with the Catalans over a new long-term solution for the player, Brands was keen to express to the Liverpool Echo that talks depend on how the player feels, and that steps will be taken toward the end of the season. Talking about how the club would approach permanently signing the 25-year old midfielder, Brands said the deal would hinge on what Gomes wanted to do, saying: “It is more depending on the player.” “After the January [transfer window], we will talk, first, with the player and the key is with him.” “If he likes to stay at Everton, which is what I hope, then that helps us a lot so it is important that we do everything to make him feel comfortable so that he is happy to stay here – and then I will try to do my job.” “We are happy with him but you never know what is going to happen. The most important thing is that he wants to stay.” “We have a loan for the whole season without clauses for Barcelona to get him back, so we are covered.” “But the most important thing, if you look at the future, is that the player is happy and if the player is happy to stay at Everton then we proceed side by side because we need the player to move on.

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The firm was founded in 1949, and it wouldn’t be until 1971 that founder Carlo Abarth sold the firm to Fiat. By the 80s, the marque itself had ceased to exist, serving as a Fiat equivalent of a GTi or RS badge.

Today, performance-injected variants of the Fiat 500 and 124 Spider are the firm’s bread and butter, after the marque was re-established in 2007.

Shelby

Performance brands explained © Provided by The Press Association (PA Motoring) The story of Shelby and its eponymous founder Carroll is one of the most well-known in motoring.

From the Cobra to the Mustang, the Shelby name’s legacy is one that is storied and well-covered; however, while it is an explicit Ford entity today, the Shelby brand has been elsewhere too.

Not only was the firm a manufacturer in its own right for many years, but Carroll and his expertise even found its way into Dodge and Chrysler products in the 1980s.

Today, however, the Shelby brand is used to designate the top of the Mustang food chain.

Cupra

Performance brands explained © Provided by The Press Association (PA Motoring) For many years, the Cupra nameplate was the home to Seat’s takes on the likes of the Volkswagen Golf GTI. The models from the Spanish brand were often lauded for their performance and sporting looked.

Spinning off as its own brand in 2018, the former Seat Sport racing entity is now Cupra Racing, and all former Seat performance models are now badged as Cupras.

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Nismo

Performance brands explained © Provided by The Press Association (PA Motoring) Founded in 1984, the abbreviation of Nissan Motorsport has gone on to become one of the most famous performance and tuning brands on earth.

Aside from the firm’s global motor racing activities, Nismo produces various performance versions of Nissan road cars such as the GT-R, 370Z and even unlikely candidates like the Juke and Pulsar.

The ‘90s saw the firm put out cars as a brand of its own; the Silvia-based 270R, and the Skyline-based 400R.

Toyota GR

Performance brands explained © Provided by The Press Association (PA Motoring) While Toyota’s history of performance brands is rich – see examples such as TOM’s and TRD for evidence of that – but today a new ‘face’ of performance reigns supreme at the Japanese firm.

Initially, GR – which stands for Gazoo Racing – took part in the Nürburgring24 Hours, where Toyota and luxury spin-off Lexus would compete in a bid to develop performance models. Now, it is not only the team name for Toyota’s Le Mans and Rally efforts, but also the badge given to numerous performance models, including the reborn Supra.

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