Cars: Aston Martin DBX 'most important car' in brand's history - PressFrom - United Kingdom
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CarsAston Martin DBX 'most important car' in brand's history

04:25  28 august  2019
04:25  28 august  2019 Source:   CarAdvice.com.au

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Aston Martin will venture into the world of SUVs with the release of the upcoming DBX and Quizzed about whether or not the huge demand for luxury SUVs will force the automaker to make the DBX the foundation of the brand , Palmer “It will probably become the most important car in our history

Aston Martin CEO Andy Palmer has suggested the British brand ’ s upcoming DBX will “become the most important car ” in the firm’ s history . The new DBX is set to be unveiled towards the end of 2019 and will be built at the Gaydon-based company’s new St Athan facility in Wales.

Aston Martin DBX 'most important car' in brand's history © Provided by Caradvice.com.au Pty Ltd The first-ever Aston Martin crossover, the upcoming DBX, is shaping as a make-or-break vehicle for the British brand. Speaking with The Detroit Bureau, the brand's boss said the DBX "will probably become the most important car in our history, because it will become the car that transforms us as we try to address all parts of the high-luxury market".

"We put our heart and soul into making that car the most beautiful SUV in the world and, more importantly, making sure it’s an Aston," said Andy Palmer. "It will target the US and China, two critical markets and it will change the dynamics of the company," he later added.

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Aston Martin DBX . Overview. Gallery. Register your interest. DBX . DBX is scheduled to be unveiled in the last quarter of 2019 and will be built at Aston Martin Lagonda’ s St Athan To learn more about cookies, how we use them on our site and how to change your settings please view our Cookie Policy.

Aston Martin DBX . Overview. Gallery. Register your interest. DBX . DBX is scheduled to be unveiled in the last quarter of 2019 and will be built at Aston Martin Lagonda’ s St Athan facility; a state-of-the-art luxury manufacturing plant that will ultimately become the ‘Home of Electrification’ when the marque’ s

Aston Martin DBX 'most important car' in brand's history © Provided by Caradvice.com.au Pty Ltd Palmer acknowledged the global slowdown in car sales, but said SUVs continue to defy the trend – especially in the luxury market, where cars like the Bentley Bentayga, Rolls-Royce Cullinan and Lamborghini Urus have been roaring successes.

Aston Martin has endured a tough stretch recently. Its stock fell almost immediately after launching its IPO last year, while the announcement that its 2019 production will be 10 per cent down on initial forecasts saw share prices cut in half.

Aston Martin DBX 'most important car' in brand's history © Provided by Caradvice.com.au Pty Ltd "It’s perhaps been some of the most difficult weeks of my career. Nobody likes to hear their child being called ugly," Palmer said. "There are people out there who don’t believe our story, don’t want to believe our story, want to bet against us, and worse, use the media to drive us down. The only way you can work against that is demonstrate they’re wrong."

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Aston Martin has announced that its first SUV will enter production late next year, following the completion of its new car assembly plant at St Athan, in South Wales. The company' s board of directors recently had their first meeting at the new facility, which includes three converted former-Ministry of

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Along with its first crossover, the Aston Martin team is readying a pair of mid-engined cars; the new Vanquish and the first-ever Valhalla. The new DBX will be unveiled in December, with power from a Mercedes-AMG V8 engine.

Gallery: Aston Martin thinks DBX SUV will be brand’s most important car ever (motor1.com)

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Aston Martin Plunges After Cutting Vehicle Sales Forecast on Challenging Outlook.
Aston Martin Lagonda fell the most since listing after reducing its full-year sales forecast because of intensifying weakness in key markets. The shares dropped as much as 24%. The luxury sports-car manufacturer now expects wholesale deliveries to decline as much as 14% to as low as 6,300, the Gaydon, England-based company said Wednesday. That compares with a plan for 7,100 to 7,300 vehicle sales the carmaker anticipated in May.

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