•   
  •   

Cars Cupra boss: No bespoke sports cars for now

02:35  12 december  2019
02:35  12 december  2019 Source:   autocar.co.uk

Rolls-Royce creates bespoke Red Phantom for charity auction sale

  Rolls-Royce creates bespoke Red Phantom for charity auction sale Unique Phantom will be offered with custom wrap by artist Mickalene Thomas, with proceeds from the sale going to help fund AIDS charity (RED) The post Rolls-Royce creates bespoke Red Phantom for charity auction sale appeared first on Motoring Research.

Cupra is unlikely to build a bespoke sports car in the foreseeable future, with CEO Luca de Meo telling Autocar it will focus on SUVs. “When I have some resources, I can tell you we have a lot of creativity, but right now this is not a priority. Seat sells 500,000 cars [annually].

Cupra boss : No bespoke sports cars for now . Cupra Leon eHybrid plug-in hot hatch launched with 242bhp. New Cupra Ateca Limited Edition gets design and performance tweaks.

Cupra is unlikely to build a bespoke sports car in the foreseeable future, with CEO Luca de Meo telling Autocar it will focus on SUVs.

“You want roadsters, two-seaters, cabrios? This is a typical perspective from your [British] market,” said de Meo. “We don’t get that question from other markets… sometimes from Germans.”

He elaborated by saying: “SUVs are called sports utility vehicles because they represent a new concept of sportiness. These kinds of things, SUVs with a coupé look, this is what for us was the two-door – an impractical coupé you could barely fit in, but it was fast, the handling was amazing because of a low centre of gravity etc. These things are gone.”

Cupra Ateca review: Spanish sports SUV shines

  Cupra Ateca review: Spanish sports SUV shines Just as Citroen recently hived off DS to become a standalone brand, SEAT has done the same with Cupra – up until now a badge to denote performance cars in its range. First up is a badge-engineered version of the Ateca SUV, but it will be Cupra’s second model, the Formentor, that sheds more light on the company’s future vision. It’s a seductively sculpted, plug-in hybrid coupe crossover and is coming in 2020. Now to be honest, the Cupra Ateca doesn’t look a million miles away from the car on which it is based. In some ways that’s no bad thing because the Ateca is a handsome SUV, sporting SEAT’s signature sharp-styling.

It sports more aggressive styling than the Ateca, with a long bonnet, sharp side sculpting and a steeply raked, coupé roofline. Pricing has not been set but is expected to exceed the £36,780 starting point of the Cupra Ateca. READ MORE. Cupra boss : No bespoke sports cars for now .

The new CUPRA Formentor is an adrenaline rush. This new SUV Coupe is powered by gasoline and plug-in hybrid engines. You decide how to enjoy its performance.

De Meo said the argument about building a sports car is an emotional one, not a rational one, for the time being.

“I cannot afford to drop a few hundred million on something where I sell 15,000 cars at a loss just for the sake of doing a sports car,” he said. “When I have some resources, I can tell you we have a lot of creativity, but right now this is not a priority. Seat sells 500,000 cars [annually]. I do not have the luxury to do that sort of thing, although I do like it.”

There have been three new Cupra models since the brand was spun off from Seat and all are SUVs: the Cupra Ateca, the Formentor and the Tavascan, a sporting electric SUV concept that’s likely to enter production in the next two years.

De Meo said the original idea for Cupra was far less ambitious: “I wanted to create a business around the motorsport division to protect it from my successor coming in and saying ‘Racing? We don’t need that’ and closing [it]. I wanted to create a business around motorsport that can finance its operations. That was the initial idea. Then it became much bigger.”

Opinion: Never say never when it comes to a 'halo' Cupra

  Opinion: Never say never when it comes to a 'halo' Cupra Seat performance sub-brand may not be plotting a sports car right now, but we reckon it makes perfect strategic senseThe logic in the argument is clear.

Trending now . Bespoke tranche opportunities/CDOs can be structured similarly to traditional CDOs, where income streams are pooled with classes of debt, however that term is usually reserved for synthetic CDOs, the kind that focus on investing in Credit Default Swaps (CDS).

CUPRA is a name you might be familiar with, but not as a brand in its own right. It used to be merely a badge adorning fast SEATs. Now it's been launched as Background Launching an all-new brand is hard. Ex-Fiat boss Luca de Meo knows that. Back in 2011, he tried to do it with the Abarth nameplate.

READ MORE

Seat could rebrand as Cupra in upmarket push

New 2020 Cupra Leon to be part of seven-strong line-up

Small Seat EV to spawn Cupra model

New 2020 Cupra Formentor is brand's first bespoke model .
Newly independent performance brand unwraps the production version of its boldly styled compact SUVCupra boss Wayne Griffiths said the machine “is destined to make Cupra an even more relevant brand in the market.

—   Share news in the SOC. Networks

Topical videos:

usr: 3
This is interesting!