Cupra boss: No bespoke sports cars for now
CEO of the Seat-owned performance brand is ruling them out on financial grounds, at least in the short term“You want roadsters, two-seaters, cabrios? This is a typical perspective from your [British] market,” said de Meo. “We don’t get that question from other markets… sometimes from Germans.
Luca de Meo’s view that sports cars aren’t a Cupra priority makes sense financially, but it will likely frustrate those hoping the motorsport-linked sub-brand was Even Audi struggles to make money from the venerable TT, so what hope does a relatively unknown sporting brand – itself linked heavily to a
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Luca de Meo’s view that sports cars aren’t apriority makes sense financially, but it will likely frustrate those hoping the motorsport-linked sub-brand was using SUVs to help fund such a project.
The logic in the argument is clear. Evenstruggles to make money from the venerable , so what hope does a relatively unknown sporting brand – itself linked heavily to a mass-market brand – have in delivering a positive result on the balance sheet?
Promoted | The CUPRA Ateca: in one lap
We asked a pro driver to describe what it’s like to drive CUPRA’s performance SUV. The twist: he had just one lap of Anglesey to tell us. Cue the action…But what is the story of the technology that underpins the CUPRA Ateca’s stunning acceleration and grip? We gave former rally driver Andrew Coley the keys to the CUPRA Ateca and an empty Anglesey circuit on which to show us.
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Despite the financials, I can’t help thinking that a ‘halo’ sports car – even a high-margin, limited-volume one sharing a platform with thereplacement – would go a fair way to legitimising Cupra as an entity in its own right. By using such a car as a marketing exercise rather than a short-term money-spinner, it could justify itself in the long run, building a reputation of a truly sporting entity with dynamism and style at its core that filters down to the cars it actually wants to sell. Wishful thinking?
itself has always struggled with its own identity. Attempts have been made over the years to pitch it as the VW Group's with limited success, perhaps adding fuel to the rumours that the Group might well just cut out the middle man and buy Alfa from FCA altogether.
Cupra Ateca review: Spanish sports SUV shines
Just as Citroen recently hived off DS to become a standalone brand, SEAT has done the same with Cupra – up until now a badge to denote performance cars in its range. First up is a badge-engineered version of the Ateca SUV, but it will be Cupra’s second model, the Formentor, that sheds more light on the company’s future vision. It’s a seductively sculpted, plug-in hybrid coupe crossover and is coming in 2020. Now to be honest, the Cupra Ateca doesn’t look a million miles away from the car on which it is based. In some ways that’s no bad thing because the Ateca is a handsome SUV, sporting SEAT’s signature sharp-styling.
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Just because something has never happened in the past doesn’t mean it can’t happen in the future. Believing this to be true is just another form of recency bias or extrapolation “In the investment world when you hear ‘ never ,’ as in rates are ‘ never ’ going up, it ’s probably about to happen.” –Jeff Gundlach.
Despite de Meo’s strong statement, he hasn’t ruled them out indefinitely. We'll keep our fingers crossed that sales of its high-riding models give it the confidence and pull in the budget from the Group to get enthusiasts excited with something really special.
Britain to give Zimbabwe £2 million to clear landmines following Harry tour .
It comes after the Duke of Sussex followed in his mother’s footsteps in Angola.The Government will match public donations to the Halo Trust’s Zimbabwe Appeal, international development secretary Alok Sharma said.