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Cars Opinion: Never say never when it comes to a 'halo' Cupra

02:36  12 december  2019
02:36  12 december  2019 Source:   autocar.co.uk

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Thursday, December 12, 2019 Opinion : Never say never when it comes to a ' halo ' Cupra | Sky UAE Autos Seat performance sub-brand may not be plotting a sports

Cupra Ateca review: Spanish sports SUV shines. Just as Citroen recently hived off DS to become a standalone brand, SEAT has done the same with Cupra – up until now a badge to denote performance cars in its range. First up is a badge-engineered version of the Ateca SUV, but it will be Cupra ’s

Luca de Meo’s view that sports cars aren’t a Cupra priority makes sense financially, but it will likely frustrate those hoping the motorsport-linked sub-brand was using SUVs to help fund such a project.

The logic in the argument is clear. Even Audi struggles to make money from the venerable TT, so what hope does a relatively unknown sporting brand – itself linked heavily to a mass-market brand – have in delivering a positive result on the balance sheet?

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This song is called Never Forget by Martin O'Donnell from the Halo 3 Original Soundtrack. I bought the CD right when it came out, no wait, I reserved mine I'm a Halo fan geek. I remembered the first time I got my hands on the Xbox controller and played Halo 1. It was the scariest game because I set it to

Come on! I mean, how can a drugged-up man with a violent past be absurdly portrayed as a “gentle giant”? As the black conservative activist Candace Owens, who is now being pilloried for speaking her It ’s nothing short of ridiculous that he is being hailed as a “mentor to a generation of young men.”

Despite the financials, I can’t help thinking that a ‘halo’ sports car – even a high-margin, limited-volume one sharing a platform with the TT’s replacement – would go a fair way to legitimising Cupra as an entity in its own right. By using such a car as a marketing exercise rather than a short-term money-spinner, it could justify itself in the long run, building a reputation of a truly sporting entity with dynamism and style at its core that filters down to the cars it actually wants to sell. Wishful thinking?

Seat itself has always struggled with its own identity. Attempts have been made over the years to pitch it as the VW Group's Alfa Romeo with limited success, perhaps adding fuel to the rumours that the Group might well just cut out the middle man and buy Alfa from FCA altogether.

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Never Say Never Artist: The Fray Album: The Fray (2009) Lyrics Some things we don't talk about better do without just hold a smile we're falling in and out o picture you're the queen of everything as far as the i can see under your command i will be your gaurdening when all is crumbling steady your hand.

“I was never a Christian but I did go to church regularly for about two years and it ’s certainly rubbed off on me. I suppose my songs do seem to advocate immorality but if you listen there’s always a sense of guilt. On ‘ Halo ’, I’m saying ‘let’s give in to this’ but there’s also a real feeling of wrongfulness.

Despite de Meo’s strong statement, he hasn’t ruled them out indefinitely. We'll keep our fingers crossed that sales of its high-riding models give it the confidence and pull in the budget from the Group to get enthusiasts excited with something really special.

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