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Cars Opinion: Never say never when it comes to a 'halo' Cupra

02:36  12 december  2019
02:36  12 december  2019 Source:   autocar.co.uk

Cupra boss: No bespoke sports cars for now

  Cupra boss: No bespoke sports cars for now CEO of the Seat-owned performance brand is ruling them out on financial grounds, at least in the short term“You want roadsters, two-seaters, cabrios? This is a typical perspective from your [British] market,” said de Meo. “We don’t get that question from other markets… sometimes from Germans.

Luca de Meo’s view that sports cars aren’t a Cupra priority makes sense financially, but it will likely frustrate those hoping the motorsport-linked sub-brand was Even Audi struggles to make money from the venerable TT, so what hope does a relatively unknown sporting brand – itself linked heavily to a

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Luca de Meo’s view that sports cars aren’t a Cupra priority makes sense financially, but it will likely frustrate those hoping the motorsport-linked sub-brand was using SUVs to help fund such a project.

The logic in the argument is clear. Even Audi struggles to make money from the venerable TT, so what hope does a relatively unknown sporting brand – itself linked heavily to a mass-market brand – have in delivering a positive result on the balance sheet?

Promoted | The CUPRA Ateca: in one lap

  Promoted | The CUPRA Ateca: in one lap We asked a pro driver to describe what it’s like to drive CUPRA’s performance SUV. The twist: he had just one lap of Anglesey to tell us. Cue the action…But what is the story of the technology that underpins the CUPRA Ateca’s stunning acceleration and grip? We gave former rally driver Andrew Coley the keys to the CUPRA Ateca and an empty Anglesey circuit on which to show us.

Never Say No. Cayea. Produced by The Company. I watch those devil horns bend from the shape of a halo We just need to take our time, I give you fake kid, and let's face it Its always been about us In the scheme of things there's so many things out there bigger than us But when it comes to us, there

Never Say Never Artist: The Fray Album: The Fray (2009) Lyrics Some things we don't talk about better do without just hold a smile we're falling in and out o picture you're the queen of everything as far as the i can see under your command i will be your gaurdening when all is crumbling steady your hand.

Despite the financials, I can’t help thinking that a ‘halo’ sports car – even a high-margin, limited-volume one sharing a platform with the TT’s replacement – would go a fair way to legitimising Cupra as an entity in its own right. By using such a car as a marketing exercise rather than a short-term money-spinner, it could justify itself in the long run, building a reputation of a truly sporting entity with dynamism and style at its core that filters down to the cars it actually wants to sell. Wishful thinking?

Seat itself has always struggled with its own identity. Attempts have been made over the years to pitch it as the VW Group's Alfa Romeo with limited success, perhaps adding fuel to the rumours that the Group might well just cut out the middle man and buy Alfa from FCA altogether.

Cupra Ateca review: Spanish sports SUV shines

  Cupra Ateca review: Spanish sports SUV shines Just as Citroen recently hived off DS to become a standalone brand, SEAT has done the same with Cupra – up until now a badge to denote performance cars in its range. First up is a badge-engineered version of the Ateca SUV, but it will be Cupra’s second model, the Formentor, that sheds more light on the company’s future vision. It’s a seductively sculpted, plug-in hybrid coupe crossover and is coming in 2020. Now to be honest, the Cupra Ateca doesn’t look a million miles away from the car on which it is based. In some ways that’s no bad thing because the Ateca is a handsome SUV, sporting SEAT’s signature sharp-styling.

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Just because something has never happened in the past doesn’t mean it can’t happen in the future. Believing this to be true is just another form of recency bias or extrapolation “In the investment world when you hear ‘ never ,’ as in rates are ‘ never ’ going up, it ’s probably about to happen.” –Jeff Gundlach.

Despite de Meo’s strong statement, he hasn’t ruled them out indefinitely. We'll keep our fingers crossed that sales of its high-riding models give it the confidence and pull in the budget from the Group to get enthusiasts excited with something really special.

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It comes after the Duke of Sussex followed in his mother’s footsteps in Angola.The Government will match public donations to the Halo Trust’s Zimbabwe Appeal, international development secretary Alok Sharma said.

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