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Cars Rolls-Royce Cullinan fuels firm's 'remarkable' growth

23:16  07 january  2020
23:16  07 january  2020 Source:   autocar.co.uk

Rolls Royce reveals Black Badge version of new Cullinan SUV

  Rolls Royce reveals Black Badge version of new Cullinan SUV Special edition, blacked-out version of huge Rolls SUV gets unique styling tweaks and extra powerStyling changes include a fresh set of black 22-inch forged alloy wheels, a blacked-out radiator grille and a new Spirit of Ecstasy mascot, finished in black chrome. The Cullinan Black Badge also comes with new red brake calipers, marking the first time painted brakes have appeared on any factory-delivered Rolls Royce.

Rolls - Royce boss Torsten Muller-Otvos says the key driver for the marque’ s “ remarkable ” 25% sales growth in 2019 has been unprecedented demand for its According to Muller-Otvos around 80% of Cullinan customers are new to the brand, so the vast majority of SUV sales have been incremental.

Rolls - Royce estimates a zero-to-60-mph time of just 4.8 seconds—impressive for a large SUV that weighs as much as the Cullinan does. The Cullinan rides on an air suspension that adjusts its height automatically using a road-scanning camera; ride comfort is beyond the standards of regular

a car parked on the side of a road: Rolls-Royce Cullinan © Autocar Rolls-Royce Cullinan

Rolls-Royce boss Torsten Muller-Otvos says the key driver for the marque’s “remarkable” 25% sales growth in 2019 has been unprecedented demand for its rule-breaking Cullinan SUV.

The Goodwood-based company posted total sales of 5125 units, its best-ever performance in 116 years. Last year sales of the super-luxury 4x4, which was launched in 2018, accounted for around 40% of total Rolls volume, close to 2000 cars a year. That performance eclipsed a record mark set in 2018.

Muller-Otvos told Autocar the latest expansion was “a performance of an altogether different magnitude to any previous year’s sales success”, but still vowed not to forget his mission to keep the brand rare and exclusive.

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  Former Rolls-Royce and Skoda design chief joins Volkswagen Jozef Kabaň returns after short spell at BMW Group; Klaus Bischoff takes over as head of VW Group designKabaň started his career at Volkswagen in 1993, also becoming exterior design chief of Bugatti in 1998, where he styled the Veyron supercar. He had a stint with Audi before taking over at Skoda in 2008, playing a key role in overhauling the brand’s design language and image.

This is the most expensive SUV ever made - the Rolls Royce Cullinan ! It comes with a V12 6.75L twin-turbo and 563bhp. Today my friend Lilly and I are giving

Rolls - royce cullinan promises the best seat in the house. Further information on official energy and fuel consumption and the official specific CO2 emissions of new passenger cars can be found in the "Guide to Fuel Consumption, CO2 Emissions and Electricity Consumption of New

According to Muller-Otvos around 80% of Cullinan customers are new to the brand, so the vast majority of SUV sales have been incremental.

“Our success makes me especially we glad we took time to answer the critical questions around the launch of this model,” he said. “I always believed it was best to join a party when it’s in full swing.”

After 11 years Rolls-Royce has ended production of the Ghost saloon, its best-selling model of all time. Its replacement, built on the same flexible aluminium spaceframe as the Cullinan and second generation Phantom, will be unveiled in the summer, and earliest production cars should reach their owners by the end of the year.

Muller-Otvos wouldn’t talk much about the new saloon beyond confirming that it “employs the very latest technology” and is more contemporary in styling. But at its heart it doesn’t need to be different from the outgoing car, he said, because it aims at the same customers.

‘Controversial’ SUV helps Rolls-Royce sales surge 25 percent

  ‘Controversial’ SUV helps Rolls-Royce sales surge 25 percent Rolls-Royce is basking in the glow of selling more cars than ever before in its 116-year history – thanks to the Cullinan SUV. The post ‘Controversial’ SUV helps Rolls-Royce sales surge 25 percent appeared first on Motoring Research.

“The proposition of this car is an engineering masterpiece, its off-road capability, whilst maintaining the world-famous ‘Magic Carpet Ride’ of Rolls - Royce

Rolls - Royce pioneers the world’ s first super-luxury all-terrain SUV. Cullinan is effortless, everywhere. Cullinan conquers three continents and 12,000 miles of the world’ s toughest terrain to showcase its supreme capability – in partnership with National Geographic.

Rolls-Royce says it has no plans for the time being to launch additional models beyond the new Ghost, preferring to concentrate on “the next big challenge” of electrification. The company has previously promised a fully electrified Rolls production model before the end of the decade, though Miller-Otvos wouldn’t say whether this will be an all-new model or an electrified version of an existing car.

“No-one is beating on my door to buy an electric Rolls-Royce,” he said, “but our research shows many owners have an interest in this form of propulsion, especially in the US and China. Many own at least one electric car already.”

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Straight outta Cullinan: Rolls-Royce gets a rap video makeover .
Is the Rolls-Royce Cullinan too subtle for you? If so, added attitude comes courtesy of tuning company Spofec, with its Overdose kit. It’s coming to a Premier League driveway near you. The package includes a bodykit, engine upgrades, lowered ride height, larger wheels and more. While also modifying the Cullinan’s styling, Spofec claims it also ‘boosts the driving dynamics’. © Provided by Motoring Research Spofec Rolls-Royce Cullinan Rebel Rolls: new Cullinan for those who ‘take risks and break rules’ First, some numbers. The Cullinan was hardly diminutive when it left Rolls-Royce’s Goodwood factory.

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