Cars Toyota launches new brand to focus on mobility services

15:35  14 january  2020
15:35  14 january  2020 Source:   autocar.co.uk

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Toyota Motor Corporation President Akio Toyoda today announced a new mobility service business alliance and e-Palette Concept Vehicle designed to meet the demands of future In the near term, the Alliance will focus on the development of the new e-Palette Concept Vehicle, also unveiled at CES.

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Kinto will spearhead Toyota's mobility initiatives © Autocar Kinto will spearhead Toyota's mobility initiatives The Toyota e-Palette concept, shown at the Consumer Electronics Show in Las Vegas, could be developed into a mobility-as-a-service offering © Autocar The Toyota e-Palette concept, shown at the Consumer Electronics Show in Las Vegas, could be developed into a mobility-as-a-service offering

Toyota has launched a new brand called Kinto, which will focus on mobility services including car sharing, subscription services and autonomous transport systems.

The new brand will be introduced in Europe as part of Toyota’s efforts to expand its business beyond making and selling cars by taking advantage of new technology, including connected cars and autonomous systems.

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Launch of mobility services . Toyota will develop and provide systems and devices * necessary for Regions in which services will be available are to be gradually increased, with a full-scale rollout Simultaneously with the above, outlets of the new company will be the first in Japan to begin sales of

Matthew Harrison, the boss of sales for Toyota and sub-brand Lexus, said the goal was to establish Kinto as a “brand that consistently delivers exceptional customer experience, whether moving close to home or travelling in other markets”.

Kinto will be an umbrella brand for a range of services, which will be introduced in selected cities and markets. They include Kinto One, a full-service leasing system that will merge vehicle, service and insurance costs into a single monthly payment. Kinto Flex will offer subscription-based car leasing with a ‘premium experience’.

There will be a car sharing service, Kinto Share, which will utilise hybrid vehicles on a self-service basis. Yuko – Toyota’s current car sharing scheme, which runs in a handful of cities, including Dublin – will be rebranded.

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Monet will roll out its mobility services in Japan before focusing on future expansion on the global market. Toyota launched plans for the so-called e-Palette earlier this year and described the concept as a "fully-automated, next generation battery electric vehicle" that can be customized and scaled for

e-Palette Alliance will leverage Toyota 's Global Mobility Services Platform to develop advanced vehicle and related mobility services for business applications. As an emerging provider of mobility hardware and services to business, Toyota is focused on creating new and attractive features for

Kinto Join will be a car pooling service that will help connect people who want to share their daily commute.

Toyota says other services are being evaluated, including ride hailing. The services will be accessed via a mobile app with integrated payments.

More broadly, Toyota is aiming to increase the number of mobility services that it offers, with a focus on using data and vehicle connectivity to do so. It is also investigating how it can use future advances in autonomous vehicles to develop ‘mobility-as-a-service’ (MaaS) offerings, particularly using the e-Palette concept that it is currently developing.

The e-Palette is already set to be utilised during the Tokyo 2020 Olympic Games this year. Toyota will also operate a fleet in the 175-acre experimental city it is aiming to build in Japan.

Other car firms have also established sub-brands to investigate new mobility-based business models, including the Volkswagen Group’s Moia ride sharing sub-brand.

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Instead, it is designed to combine SoftBank’s focus on internet-of-things technology and Toyota ’s connected vehicle services platform to enable new Called MONET — after ‘ mobility network’ — the joint venture will essentially assign autonomous vehicles to various different “just in time” services .

About Launch Mobility Launch Mobility offers a platform built to advance the new era of personal transportation - one that's sustainable, economical, and scalable. The company intends to drive change by enabling the broad deployment of shared mobility services with technology that's flexible


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