Cars Citroen and DS get new bosses in PSA reshuffle
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Linda Jackson, who has been the boss offor the past six years, will move to a new role within the PSA Group to lead a study on brand differentiation.
The Briton will be succeeded as Citroën chief by Vincent Cobee, a former Nissan and Mitsubishi executive who is currently deputy CEO of the brand. The but has now been made official as part of a wider reshuffle of the PSA Group’s executive committee.
In her new role, Jackson, the 2018, will “lead a study to clarify and support brand differentiation within a brand portfolio”. In particular, her role will focus on providing brand clarification and coherence across the group and ensuring differentiation within a portfolio of brands.
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boss Yves Bonnefont has also been shifted to a new role, leading a “study on potential synergies within a portfolio of brands”, that will include looking at brand positioning, strategy and possible synergies, reporting directly to PSA boss Carlos Tavares.
The two new roles are likely to be linked toCitroën, DS, and /Opel, while FCA’s brands include , , and ., creating the world’s fourth-largest car manufacturer. PSA currently comprises
Jackson joined Citroën in 2005 and headed Citroën UK and Ireland from 2010-2014, when she was put in charge of the whole brand. During her time in charge, Jackson shifted Citroën's , to set it apart from DS and Peugeot.
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Diesel models gain electric tech for smoother starts and improved economy; 1 Series hatch gains new 120d optionAll 320d models, including the four-wheel drive xDrive variants, the X3 xDrive20d and X4 xDrive20d – powered by the same 2.0-litre turbocharged diesel engine – will gain a 48v starter-generator and additional battery for an 11bhp power boost, regenerative braking capabilities and an improved coasting function.
Cobee joined Citroën last October after departing from Mitsubishi earlier in the year. PSA cited his "wide experience in international markets" as "essential" for Citroën to achieve international growth.
Bonnefont has led DS since it wassix years ago. Beatrice Foucher, currently the deputy CEO of DS, will take over as head of the brand.
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