Cars Rakuten pulls the plug on the German e-commerce marketplace
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The Japanese marketplace Rakuten will end its German marketplace business in October. This step comes as a bit of a surprise for retailers and customers, albeit not entirely unexpected for some.
In August,had announced a large-scale marketing offensive aimed primarily at dealers in Germany, Great Britain and France. Now the company is announcing that it wants to close the German marketplace - and that already in mid-October.
"We very much regret to inform you today that the Rakuten marketplace Rakuten.de will no longer accept new orders for customers and dealers in Germany from October 15th", it says in a mailing that was sent to dealers . The dealers will continue to stay on the market with Club R, an open e-commerce model, similar to that in Spain and Great Britain.
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Rakuten: 10 years of business in Germany
This brings the Rakuten chapter to an end in Germany after around ten years. Rakuten stated that the move reflects the "challenges of leading the business and the platform of the Rakuten marketplace in Germany to a relevant market presence." According to the company, the e-commerce platform recently offered more than 21 million products from over 5,500 active products Dealers in Germany - but even after ten years it was only fifth among the marketplaces in Germany. Some other national subsidiaries have already been closed before Germany.
The company wants to continue to support its trading partners in their business operations until mid-October. However, we recommend customers to order directly from the respective retailer now at the latest. However, if you still have Super Points from Rakuten, you should use them promptly. It is not yet known what effects the move will have on the employees of the German Rakuten branch.
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