Cars The luxury BMW Alpina: One of the fastest sedans in the world

22:35  28 october  2020
22:35  28 october  2020 Source:   businessinsider.de

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The BMW Alpina B7 is a luxurious 4-door car that weighs 2,200 kilograms and costs 150,000 euros. It is characterized by the 4.4 liter V8 engine with bi-turbo charging and has 608 hp. The Alpina B7 accelerates from 0 to 100 km / h in 3.6 seconds and reaches a top speed of 330 km / h. This makes it one of the fastest limousines in the world.

But what is Alpina anyway? Why does it appear on the BMW models? And why are Alpina vehicles sold by BMW dealers?

"The Alpina brand stands for pleasure", says Andy Bovensiepen , one of the managing directors of Alpina. His father Burkhard founded the company. “Alpina models impress with their simple driving style - even at high speeds. A combination of driving pleasure and comfort. ”

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The Alpina brand was founded in the mid-1960s. At that time Burkhard Bovensiepen developed a double carburetor for his new BMW 1500 sedan, which should increase the performance. The foundation stone for the Alpina brand was laid. Burkhard then presented his development to Paul Hahnemann, BMW sales manager. This was passed on to the technical director of BMW, who confirmed the factory quality. Thus, BMW Alpina parts granted the full factory warranty.

“This got the ball rolling for the Alpina brand,” says Jackie Jouret , author of six books on BMW. Alpina developed further tuning parts for BMW vehicles and tuned some BMW racing vehicles. From the 1980s onwards, Alpina focused on parts for BMW sports models and sedans that were to be officially approved.

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  Der Luxus-BMW Alpina: Eine der schnellsten Limousinen der Welt © Provided by Business Insider Germany

BMW, like many automobile manufacturers, has its own tuner, BMW M . BMW also has the BMW Individual department. There, customers can design their vehicle with, for example, special paints or interior and exterior configurations.

Alpina also serves an additional clientele: “Alpina and the BMW M models have a lot in common. And yet they are not in competition with one another, ”says Matt Russell, company spokesman for Alpina USA. “The purpose of pure driving has evolved into a luxurious, safe and well-engineered vehicle that can go up to 330 km / h. The serenity that is conveyed is still impressive. ”Alpina models can be individually equipped, for example with the characteristic oversized tires, special graphics or paints.

Jouret: “BMW Individual and BMW M together are what Alpina alone is. Alpina is more mature and less racetrack oriented. The focus is more on good performance on open roads and highways. "Bovensiepen:" Alpina is bought by humble people. A BMW M model, on the other hand, says "Look what I have". With an Alpina model, on the other hand, it is not immediately obvious that it is an extremely expensive car. ”

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  Der Luxus-BMW Alpina: Eine der schnellsten Limousinen der Welt © Provided by Business Insider Germany

“ For Alpina buyers from the USA, exclusivity is at the top of the list of requirements. Alpina is for people who want to differentiate themselves from BMW drivers without completely leaving the BMW brand. ”A study shows that while BMW M buyers in the USA have an average income of 203,000 euros, Alpina buyers have an income of 440,000 euros of the management consultancy Strategic Vision .

“Alpina customers are looking for a little more elegance, sophistication and luxury. A brand associated with BMW, but which is not the same as BMW for Alpina customers, ”concludes Alexander Edwards, strategic managing director.

This text was translated from English by Siw Inken Forke. You can find the original here .

Alpina B7 BMW © VanderWolf Images / Shutterstock Alpina B7 BMW

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