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Cars The invention of French luxury by Colbert sur Arte

15:50  05 december  2020
15:50  05 december  2020 Source:   ouest-france.fr

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At the beginning of the reign of Louis XIV, the finest silks and porcelains were imported. But that was before his minister, Jean-Baptiste Colbert, got involved.

Bloodless state coffers and a serious deficit in foreign trade: at the end of the 17th century, Jean-Baptiste Colbert , Minister of Louis XIV , was tired of fleeing abroad currencies. Extravagant sums spent by the well-off in society who adore Italian mirrors, Dutch silks and other Chinese porcelain, social markers of the time.

Competing with foreign countries

Colbert and his ministry then fundamentally reorganized French factories so that they could compete with or even do better than their foreign counterparts. Everything is allowed: spy, steal trade secrets, and even declare war. That, victorious, against Holland (1672-1678) thus allowed France to recover the production of draperies. Louis XIV then becomes influencer n ° 1 and his Versailles, a fabulous "showroom".

By alternating reconstructions of period scenes, and expert interventions. The invention of French luxury, intelligent documentary by Stéphane Bégoin, teaches us how "beauty and innovation" have become the pillars of French luxury.

Saturday December 5, on Arte, at 8.50 p.m.

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usr: 45
This is interesting!