Cars Peugeot wants to "find a solution" in China to stop the drop in sales

00:30  21 april  2021
00:30  21 april  2021 Source:   latribune.fr

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  Peugeot veut « trouver une solution » en Chine pour enrayer la chute des ventes © provided by the PEUGEOT Tribune

wants to capitalize on the "French Chic" to revive China, announced Tuesday its new general director. For Linda Jackson, it is "impossible to imagine Peugeot without a presence in China, you have to find the solution".

of sales that plunge

named in January, following the PSA and FCA fusion, the former patroness of Citroën was entrusted with the mission of reviving the internationalization of Peugeot, particularly in China where sales collapse for several years.

"We made mistakes. We are working on an action plan around a new range, a new identity and a new position positioning," she admitted in an interview on BFM Business.

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"The message for Peugeot in China is the" french chic ". Aesthetics, dynamism, connectivity, all in a French package, design," said the director of the brand. "It will take time, we have the recipe and now you have to apply it".

The Lion brand must accelerate its internationalization at the time 80% of its sales are carried out in Europe. "Peugeot is healthy but there is an opportunity to become more international," Hammered Linda Jackson.

Peugeot abandons the United States

The French brand will focus on three areas for its international expansion: Africa-Middle East, Latin America and China. Stellantis, the brand's mother house, had already announced that Peugeot would not go back to the United States, preferring at first digging the furrow of other brands that sell well, like Chrysler, RAM, or who have More potential, like Alfa Romeo.

Read also: Stellantis: China, the dead corner of FIAT-PEUGEOT

merger The conquest of the Chinese market remains one of the highest priorities posted by the Stellantis Group since its creation in January. From this summer, one of the premium brands of the group, DS, to relinquish with a classic luxury sedan, the DS9. Citroën has presented a new high-end model "C5X", a mixture of sedan, break and suv that will only be manufactured in China, in Chengdu, and should make a large part of its sales from its launch to Autumn 2021.

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