Entertainment: Ariana Grande Sues Forever 21 for Allegedly Using Look-Alike Model in Campaign Inspired by '7 Rings' - PressFrom - United Kingdom
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EntertainmentAriana Grande Sues Forever 21 for Allegedly Using Look-Alike Model in Campaign Inspired by '7 Rings'

05:55  04 september  2019
05:55  04 september  2019 Source:   people.com

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Ariana Grande is claiming at least million in damages from Forever 21 after it allegedly used a look - alike model to promote its products. The apparel retailer was hoping to strike a social media endorsement deal with Grande earlier in the year, around the time she launched her album "Thank U

Grande claims Forever 21 used images from the video without her permission.CreditCreditRepublic Records. The lawsuit takes issue with posts from Forever 21 ’s Instagram account that include snapshots from “ 7 Rings ” and advertisements in which the “ look - alike model ” — a brunette with a

Ariana Grande Sues Forever 21 for Allegedly Using Look-Alike Model in Campaign Inspired by '7 Rings' © Facebook

Ariana Grande has filed a suit against Forever 21, accusing the fashion brand of using a look-alike model in a promotional campaign that appears to be inspired by the pop star’s “7 Rings” music video.

In a complaint obtained by PEOPLE, Grande, 26, alleges that after she declined to participate in an endorsement deal in early 2019, Forever 21 and its sister brand, Riley Rose, used her “name, likeness and other intellectual property to promote their brands for free.” Grande turned down the deal because, according to the complaint, the compensation offered by Forever 21 for proposed social media marketing was “insufficient for an artist of her nature.”

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Forever 21 and Riley Rose then proceeded to steal Grande ’s “name, likeness, and other intellectual property to promote their brands for free,” her lawyers “Defendants did not simply use a model with a similar look and hairstyle;” the documents state. “They used a model who looks strikingly similar to

Popular singer Ariana Grande has sued Forever 21 for million, accusing the fashion retailer In a complaint filed on Monday, Grande said Forever 21 and Riley Rose misappropriated her name, image, likeness and music, including by employing a “strikingly similar” looking model , in a website

Between January and February 2019, Forever 21 launched a campaign on its website and social media accounts that allegedly capitalized the success of Grande’s album, Thank U, Next and allegedly copied scenes from her “7 Rings” music video.

According to the lawsuit, Forever 21 published “at least 30 unauthorized images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement.”

Ariana Grande Sues Forever 21 for Allegedly Using Look-Alike Model in Campaign Inspired by '7 Rings'
Ariana Grande Sues Forever 21 for Allegedly Using Look-Alike Model in Campaign Inspired by '7 Rings'
Ariana Grande Sues Forever 21 for Allegedly Using Look-Alike Model in Campaign Inspired by '7 Rings'
In addition to hiring a model who resembles Grande and wore her hair in the same double buns style that the singer did in the “7 Rings” music video, Forever 21 allegedly also displayed “7 Rings” audio and video in the background of its posts, used lyrics from the song in the caption and included photographs of Grande without her authorization. The number seven logo shown in the pop star’s music video also appeared in some campaign images posted on Forever 21’s Instagram feed.

The Instagram posts were deleted by Forever 21 in April 2019. Grande is seeking “no less than $10 million” in damages from Forever 21 for misappropriating and profiting from her “influence and star-power for approximately 14 weeks.”

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The singing superstar Ariana Grande has sued Forever 21 for million According to Grande ’s complaint, Forever 21 and Riley Rose misappropriated at least 30 images and videos, including by using audio and lyrics from her recent No. 1 single “ 7 Rings ,” and by using the look - alike model .

Instead, Forever 21 allegedly stole it from Grande for a campaign across their website and social media and also hired a look - alike model to make it seem The suit alleges F 21 's look - alike model also reenacted scenes and shots from the album's singles and music videos specifically " 7 Rings ."

PEOPLE has reached out to Forever 21 for comment.

Ariana Grande Sues Forever 21 for Allegedly Using Look-Alike Model in Campaign Inspired by '7 Rings' © Facebook Grande isn’t the first star to sue a fashion company for using their likeness. Kim Kardashian West was awarded $2.7 million in damages from Missguided USA after she accused the company of using photos of her, without permission, to sell Kardashian-inspired knockoff designs.

Gallery: Ariana Grande Sues Forever 21 For Hiring Lookalike Model To Promote Products (OK Magazine)

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