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Entertainment Birds of Prey gets new title after disappointing opening at box office

13:40  11 february  2020
13:40  11 february  2020 Source:   ew.com

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Birds of Prey ‘s first weekend wasn’t exactly Fantabulous at the box office . The DC film opened below expectations with just million domestically Well, the studio has now taken steps to make that loud and clear…or rather, louder and clearer. Though the film’s official title is Birds of Prey (and the

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AP © AP AP Birds of Prey‘s first weekend wasn’t exactly Fantabulous at the box office. The DC film opened below expectations with just $33 million domestically, having been projected to earn $50-55 million in its opening weekend. There are a few possible reasons for this: Perhaps the film’s R rating shut out younger viewers, or maybe everyone just wanted to stay home and watch the Oscars this past weekend (okay, that definitely wasn’t it).

But it seems distributor Warner Bros. has a theory of its own: Potential viewers must not be aware that Birds of Prey focuses on Margot Robbie‘s Harley Quinn. Well, the studio has now taken steps to make that loud and clear…or rather, louder and clearer. Though the film’s official title is Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn), take a look at the listings for your local multiplex and you’ll see something slightly different: Harley Quinn: Birds of Prey. The websites of several movie theater chains are currently displaying this title for the film.

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When Birds of Prey had a lower-than-expected opening weekend at the box office , plenty of reasons were thrown around for why. The original title Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) is a mouthful and it puts the lead character -- Harley Quinn -- at the very end.

' Birds of Prey ' Flailing With Million Box Office Opening . Birds of Prey ” wasn’t expected to reach those figures since it’s rated R and stars mostly unknown antiheroes, but it was on course to make around As this weekend’s only new movie, “ Birds of Prey ” easily topped box office charts.

Gallery: Margot Robbie's films ranked (INSIDER)

Margot Robbie, Margot Robbie posing for the camera:     Margot Robbie has been acting for years, but some of her    movies are higher-rated than others.         Robbie's best films include

While it’s not confirmed that the movie’s underwhelming box office numbers motivated this change, it’s safe to assume they had something to do with it, as it’s rare for a film’s listed title to change post-release. (Representatives for Warner Bros. did not immediately respond to EW’s request for comment.) Birds of Prey has earned $46 million internationally for a worldwide total of $79 million so far, against a reported $82 million budget. It’s estimated that the film will need to gross $250-300 million worldwide to break even.

AP © AP AP

Birds of Prey follows Harley Quinn in the wake of her breakup with the Joker, as she falls in with the titular crew of anti-heroines, including Mary Elizabeth Winstead as Huntress, Jurnee Smollett-Bell as Black Canary, and Rosie Perez as jaded Detective Renee Montoya. Financial returns aside, the film has earned critical praise, with an 80% approval rating on Rotten Tomatoes and a B+ from EW’s own Leah Greenblatt.

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“ Birds of Prey ” received warmer reviews (its current Rotten Tomatoes score is 81 percent fresh), and ticket buyers gave it a B+ grade in CinemaScore exit With a reported budget of .5 million, “ Birds of Prey ” brought in an additional estimated million overseas this weekend, according to the studio

“ Birds of Prey ” failed to take flight on its opening weekend. That title might have hinted at the movie’s irreverent and feminist tone, but it also furthered the confusion that casual moviegoers felt about whether this film was about Harley Quinn or about a superhero team they hadn’t heard of before.

Watch: Birds of Prey trailer (Esquire)

Birds of Prey is now playing in theaters nationwide.

The Complicated Reason Margot Robbie’s Birds Of Prey Is Changing Its Iconic Title .
The gritty superhero world of the DC Extended Universe is much brighter thanks to the (re)introduction of Harley Quinn and her girl gang in Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn). The gritty superhero world of the DC Extended Universe is much brighter thanks to the (re)introduction of Harley Quinn and her girl gang in Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn). The film, which premiered in theaters last weekend, follows Harley’s emergence as a force to be reckoned with in the streets of Gotham — but executives are concerned that its fun title is turning audiences away.

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