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Entertainment Disney's 'Mulan' remake faces an 'unprecedented' situation at the box office because of the Wuhan coronavirus

16:55  14 february  2020
16:55  14 february  2020 Source:   msn.com

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Disney ' s ' Mulan ' remake faces an ' unprecedented ' situation at the box office because of the Wuhan coronavirus . Disney live-action remakes , for the most part, have not been box - office sensations in China, potentially because they lack cultural relevance there, Paul Dergarabedian, the

Wuhan , China, evacuees being held at a military base in California drafted a petition demanding improvements to the CDC’s quarantine protocol after a person infected with the Disney ' s ' Mulan ' remake faces an ' unprecedented ' situation at the box office because of the Wuhan coronavirus .

  Disney's 'Mulan' remake faces an 'unprecedented' situation at the box office because of the Wuhan coronavirus © Disney
  • Disney's live-action "Mulan" remake hits theaters in the US next month, but a China release date had not been set before nearly all of China's 70,000 movie theaters closed in response to the Wuhan coronavirus.
  • China's theatrical industry is the second largest in the world behind the US, and "Mulan" was expected to be a box-office hit there despite past controversies surrounding potential inaccuracies in the movie.
  • Disney live-action remakes, for the most part, have not been box-office sensations in China, potentially because they lack cultural relevance there, Paul Dergarabedian, the Comscore senior media analyst, said. "Mulan" doesn't have this issue.
  • Even so, Dergarabedian called the situation in China "unprecedented," as it could be difficult for the movie to rebound even if it eventually opens in the region.
  • Visit Business Insider's homepage for more stories.

Disney's live-action "Mulan" remake hits theaters on March 27 in the US and other territories, but one place it likely won't be coming to soon is China.

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Having escaped the coronavirus outbreak in Wuhan , China, Daisy Roth is under quarantine at a California Air Force base with her two little girls. Disney ' s ' Mulan ' remake faces an ' unprecedented ' situation at the box office because of the Wuhan coronavirus . Business Insider.

Disney ' s theme park business in China has already been rocked by the coronavirus outbreak. Its box office hopes in the country could be next.

The country's 70,000 theaters have closed in response to the Wuhan coronavirus, which has killed more than 1,100 people and infected more than 45,000. The closures have already cost China's movie business over $1 billion in a three-week span.

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a little girl posing for a picture:                                          Even if you’ve never seen Frozen, you’ve probably heard a catchy little tune called ‘Let it Go’ that proved to be a bit popular. The movie and that song’s successes have made it the highest-grossing movie in the history of Walt Disney Animation Studios, with Elsa’s face a mainstay on children's’ lunch boxes everywhere. Walt Disney himself toyed with an adaptation of Hans Christian Anderson’s ‘The Snow Queen’ but was never able to pool his ideas into a single script. 70 years later, many applauded Frozen for upending the classic Disney Princess narrative by gently mocking Ana and Hans’ lightning-quick engagement. However, Frozen isn’t quite the bastion of modernity it’d have you believe; Ana ends up tying the knot with Kristoff at the end of the movie - a man who she has literally known for two days. Still, the focus on sisterhood with the trappings of a Disney classic is enough to thaw most frozen hearts.

China has the second-largest theatrical industry in the world behind the US. Hollywood movie studios often rely on Chinese audiences to boost a potential blockbuster's global box office and "Mulan" is no exception.

In its long-range forecast last month, Boxoffice.com projected "Mulan" to earn between $40 million and $60 million in its opening weekend in the US, a modest sum considering it cost $200 million to make. But the movie was expected to be a hit in China despite past criticisms regarding historical inaccuracies after the first trailer dropped in July.

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Lei Jun made the comments during a launch event for Xiaomi's new Mi 10 flagship line of smartphones, which was livestreamed due to nationwide restrictions on travel and large Disney ' s ' Mulan ' remake faces an ' unprecedented ' situation at the box office because of the Wuhan coronavirus .

Medical personnel in Wuhan , outfitted in protective suits as they battle the coronavirus outbreak, wear diapers as they work through gruelling shifts, often until skin irritation from their Disney ' s ' Mulan ' remake faces an ' unprecedented ' situation at the box office because of the Wuhan coronavirus .

However, China did not confirm a release date before the theater closures and it's uncertain when the movie could finally make its way there. Disney did not respond to a request for comment from Business Insider.

Paul Dergarabedian, the Comscore senior media analyst, called the situation "unprecedented" and that the movie's postponement in China will have an "unavoidable negative impact on the film's overall global performance."

MADRID, SPAIN - JANUARY 17: Photocall of Niki Caro (R), director of 'Mulan' and of Bina Daigeler (L), costume design director at Academia de las Artes Y las Ciencias on January 17, 2020 in Madrid, Spain. (Photo by Pablo Cuadra/Getty Images For Disney) © Getty MADRID, SPAIN - JANUARY 17: Photocall of Niki Caro (R), director of 'Mulan' and of Bina Daigeler (L), costume design director at Academia de las Artes Y las Ciencias on January 17, 2020 in Madrid, Spain. (Photo by Pablo Cuadra/Getty Images For Disney) "The longer this tragic situation continues, the greater the impact will be on all of the studios, their movies, and indeed all of the arts in China," he said. "Of course, there will still be a natural hesitation to avoid public spaces even when the situation is contained, so release dates for the 2020 overall movie slate in China could change dramatically."

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Disney ' s ' Mulan ' remake faces an ' unprecedented ' situation at the box office because of the Wuhan coronavirus . China's 70,000 theaters are closed in response to the Wuhan coronavirus , which could have negative implications for " Mulan ."

Former Wuhan Party boss Ma said in a nationally televised interview that the impact of the virus on China and the world "would have been less" if containment measures had been Disney ' s ' Mulan ' remake faces an ' unprecedented ' situation at the box office because of the Wuhan coronavirus .

Disney's recent live-action remakes, for the most part, have not been box-office sensations in China. Dergarabedian said it could be attributed to a lack of cultural relevance or exposure to the original movies, similar to Disney's "Star Wars" entries, which have underperformed in China. "Mulan" was expected to be an exception.

Below is how much money recent Disney live-action remakes have made in China, according to Comscore:

  • 2019: "The Lion King" - $122 million ($1.6 billion worldwide)
  • 2019: "Aladdin" - $54.6 million ($1.05 billion worldwide)
  • 2019: "Maleficent: Mistress of Evil" - $47 million ($491 million worldwide)
  • 2019: "Dumbo" - $21.7 million ($353 million worldwide)
  • 2017: "Beauty and the Beast" - $84 million ($1.26 billion worldwide)
  • 2016: "The Jungle Book" - $148 million ($967 million worldwide)
  • 2016: "Alice Through the Looking Glass" - $58 million ($300 million worldwide)

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