Entertainment Chopard and Marion Cotillard launch an ethical jewelry capsule collection

17:25  01 october  2020
17:25  01 october  2020 Source:   elle.fr

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Actress and activist for the ecological cause, Marion Cotillard revisits Chopard's legendary Ice Cube collection under the sign of sustainable development, once again supporting the illustrious jewelry house in his journey towards more responsible luxury.

Chopard et Marion Cotillard lancent une collection capsule de joaillerie éthique © Chopard / Presse Chopard and Marion Cotillard launch an

ethical jewelry capsule collection Chopard's Ice Cube Capsule collection is above all the story of a dream. That of Marion Cotillard, a committed actress and loyal friend of the Swiss jeweler, who then wanted to design and produce a line of jewelry reflecting her convictions in terms of sustainable development. In short, ethical high jewelry, echoing a more responsible luxury, concerned with the men and women who shape it and extract its raw material. Shared with Caroline Scheufele, co-president and artistic director of Chopard, this virtuous project has now become a reality, this long-time friend of Marion Cotillard having agreed to put the prodigious know-how of the house's workshops at the service of this honorable purpose.

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A chic and ethical jewelry

Graphic silhouettes, faceted stones, controlled asymmetry: the seven creations by Marion Cotillard for Chopard revisit the codes of her famous Ice Cube collection while conforming it to the precepts of sustainable development. Made of Fairmined certified ethical gold and diamonds provided by members of the Responsible Jewelery Council, the ring and six earrings indeed testify to a responsible design unprecedented in the world of High Jewelry, redefining its paradigms. at the service of committed elegance. Resolutely in tune with the times, this four-handed collection also reflects a relaxed interpretation of contemporary jewelry, Marion Cotillard boldly breaking free from the stylistic traditions usually governing the design of these precious pieces of jewelry. Whether worn alone or in an accumulation, these pieces imagined with 4 hands thus denote a certain versatility, each shining with its uniqueness. Complementary, a series of two solid gold rings, perched at the top of the ear, then comes into conversation with another set ring and, on the lobe, a solitaire princess-cut diamond. On the other ear, it is a new combination of diamond-shaped solidarity rings that allows itself to touch a sparkling waterfall in a surge of the most desirable mix & match. Finally, on the finger, slips a ring composed of two rings connected by a solitaire princess cut diamond, illuminating everyday outfits as silhouettes of great evenings. A highly creative collection therefore, which once again highlights the strong links between Chopard and Marion Cotillard, as well as their common commitment to the principles of sustainable development. “Chopard has followed me since I started as an actress and we share the same commitment to ethics with Caroline Scheufele.” says the award-winning actress.

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A lasting story

From the Chopard Trophy, which she will receive in 2004 as a young talent in French cinema, to the Oscar for the best actress she will receive adorned with Chopard jewels: Marion Cotillard lived the great moments of her career alongside this exceptional house. A relationship made up of mutual admiration and shared complicity, which will take on a committed dimension when Caroline Scheufele launches in 2013 the Jeweler's Journey to Sustainable Luxury. The co-president then knows the environmental convictions of Marion Cotillard and offers her to be the first actress to climb the steps of the Cannes Film Festival adorned with the jewels of Chopard's Green Carpet Collection, pieces made entirely from ethical gold certified Fairmined. and diamonds from suppliers who are members of the Responsible Jewelery Council. "True luxury only comes when we know the origin of our products" likes to emphasize Caroline Scheufele who, with this new direction for Chopard, shows her desire to embody responsible and committed luxury. The house will thus be the first artisan jeweler-watchmaker to educate its customers about the provenance of its diamonds and other raw materials, such as gold, opal, emeralds and Paraïba tourmalines. An ambition of which Marion Cotillard will be the ambassador at the bend of the countless red carpets that the actress treads with her news, and which will lead her today to co-create this divine collection made to last.

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