Entertainment Parisian label AMI parades models by the Seine for fashion week

PARIS (Reuters) - French fashion label AMI pushed the boat out for its latest fashion show in Paris on Saturday - hosting its catwalk display on the banks of the Seine river at dusk.

© Reuters/BENOIT TESSIER AMI presents Womenswear Spring/Summer 2021 collection during Paris Fashion Week

The brand, founded just under 10 years ago by designer Alexandre Mattiussi, is one of a reduced number presenting collections with physical events this season, after some labels opted for digital displays and videos for Paris Fashion Week.

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The Federation coordinates and enhances Paris Fashion Week ® and its offshoots each year. Serving the 800 professional buyers, 2000 journalists and 400 photographers, the Federation sets up a dedicated workspace, the Paris Fashion Week ® Center.

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Models, including some regular Parisians, paraded AMI's latest looks on the quay by the river, as guests looked on from a barge, surrounded by Paris’s romantic bridges where passersby stopped to watch. Multiple screens inside the boat allowed the audience to have a closer look at the runway.

© Reuters/BENOIT TESSIER AMI presents Womenswear Spring/Summer 2021 collection during Paris Fashion Week

The collection was the first major womenswear one for the brand, which first erupted on the scene with men's clothing.

Looks included long black dresses, beige suit ensembles, checkered shorts and pencil skirts, while several models wore ruffled pastel dresses with a Pierrot-style collar.

"We need to celebrate a little bit, when you have this kind of crisis, it's very easy to fall into a kind of depression," Mattiussi said in an interview before the show, adding he was keen to return to the catwalk despite the coronavirus pandemic.

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This week , Paris comes alive to the rhythm of the most anticipated event in the fashion world; Paris Fashion Week . The café is not only know by the French so in love with literature, but also adored by celebrity models . Such models as, Gigi Hadid, Hailey Baldwin and Alessandra Ambrosio have made

It includes Paris Fashion Week shows held by the FHCM (Fédération de la Haute Couture et de la Mode), as well as unaffiliated independent fashion events for the general public. Open to the Public Paris City Fashion Week is a designer showcase that happens each year during Paris Fashion Week .

© Reuters/BENOIT TESSIER AMI presents Womenswear Spring/Summer 2021 collection during Paris Fashion Week

"I feel like there is a challenge and responsibility to look up and look at the light and maybe to participate in this kind of 'beginning again"."

Masked guests, who were offered alcohol gel upon arrival - with 140 in attendance compared to the 600 or AMI might usually invite - included "Game of Thrones" actress Maisie Williams, who also watched Christian Dior's show earlier in the week. French actress Emmanuelle Beart also attended.

(Reporting by Elizabeth Pineau, Michaela Cabrera and Sarah White; Editing by Hugh Lawson)