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Entertainment Disney boss explains why Black Widow is coming out on Disney+

01:40  26 may  2021
01:40  26 may  2021 Source:   digitalspy.com

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Disney boss Bob Chapek has spoken about the studio's decision to release Black Widow simultaneously in cinemas and on Disney+ on July 9.

a person sitting at a table: Disney boss Bob Chapek has spoken about the studio's decision to release Black Widow both in cinemas and on Disney+ on July 9. © Marvel Studios Disney boss Bob Chapek has spoken about the studio's decision to release Black Widow both in cinemas and on Disney+ on July 9.

The film's release had previously been delayed several times due to the pandemic, which had a knock-on effect for multiple Marvel movies in Phase 4 and beyond, before it was finally confirmed back in March that the film would release in cinemas and would also be available to stream on Disney+ with Premier Access at the same time.

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Speaking at JP Morgan's 49th annual Global Technology, Media and Communications Conference, Chapek described how the pandemic has shown the company that consumers need more "choice".

a person in glasses looking at the camera: Scarlett Johansson as Natasha Romanoff, Black Widow trailer © Marvel Studios Scarlett Johansson as Natasha Romanoff, Black Widow trailer

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"One of the things we learned is that flexibility is good," he said (via Deadline). "We're really celebrating that flexibility... we're trying to offer consumers more choice."

Chapek also spoke about Black Widow's previous delays, noting that those also had an influence on the studio's decision to release the film in both cinemas and on Disney+.

"We've already delayed Black Widow a couple of times, we didn't want to delay it again," he said.

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"Yet, at the same time, we always knew there was a risk that exhibition wasn't going to be fully developed or consumers wouldn't want to go back and sit in theatres. So, we realised we had to sort of prime the pump and give theatrical exhibition a chance.

Scarlett Johansson, Florence Pugh are posing for a picture: Scarlett Johansson, Florence Pugh, Black Widow © Disney Scarlett Johansson, Florence Pugh, Black Widow

"We couldn't put all of our eggs in the theatrical exhibition basket because we knew that in the weeks leading up to the decision that the domestic market was not coming back. And it's still fairly weak. So, we're very confident that we made the right call there," he continued.

Black Widow will debut on Disney+ via its Premier Access service, where subscribers pay a premium to watch the film from the comfort of their homes.

The release option has previously been used for Disney's live-action Mulan last year and, more recently, with the release of Raya and the Last Dragon earlier this year.

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a person wearing a costume: Scarlett Johansson, taskmaster Black Widow © Disney Scarlett Johansson, taskmaster Black Widow

Earlier this month Black Widow director Cate Shortland revealed that no changes have been made to the film in the time it was delayed.

Shortland said: "The film has been fully finished – and untouched – for a year now, just waiting to be unleashed on audiences."

Black Widow is out in cinemas and on Disney+ with Premier Access on July 9.

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