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Award-winning ITV breakfast show Good Morning Britain is set to launch its first ever original YouTube series.
Titled 'Off The Table', GMB's brand new mini-series began filming today and will be available to watch exclusively on the programme's YouTube channel.
The digital series, which will feature a number of topics across the 15-minute episode, is due to launch later this month. Subject areas are understood be aimed at the nation's 18- to 34-year-olds and will include the economy, the environment, cancel culture, the affects of the pandemic and the like.
With ITV's 6am show having accumulated an impressive one million subscribers on its YouTube channel, the spin-off mini series is set to home the same fiery debates and topical discussions that GMB is famed for.
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Aimed to "help shape the nation's conversations", 'Off The Table' is set to be presented by TV broadcaster and cultural creator Julie Adenuga.
Known for hosting multiple television shows such as MTV Cribs UK and hit online series, Don't Trust the Internet, Adenuga has said: "I’m excited to be presenting Good Morning Britain’s first ever YouTube original series.
"I love the idea of the GMB conversations that we see all the time making their way to new audiences thanks to ‘Off The Table’.”
The mini-series, which is produced by ITV Studios Daytime, part of ITV Studios, will allow audiences to get involved in diverse debates and opinions from a panel of influencers, activists and journalists.
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Set to appear on the first few episodes are author James Barr, columnist and ex-The Apprentice contestant Ryan-Mark Parsons, Love Islander Kaz Kamwi and economics and politics commentator Grace Blakely.
A statement made by ITV today also revealed that Dr Emeka Okorocha will be making an appearance on the GMB-spin-off, alongside reporter Benjamin Butterworth, political commentator Esther Krakue and more special guests.
According to ITV, Good Morning Britain's YouTube channel accumulated video views in excess of 250 million in the year 2020, with a surplus of 1 billion minutes having been watched.
It was also the most-tweeted-about British television programme of the year.
“It’s a testament to the team and the programme’s captivating output that our 16- to 34-year-old audience has continued to go from strength to strength," said Neil Thompson, Editor of GMB. "So launching our very first YouTube original series seemed like the natural next, exciting step.”
Joel Duncan, Digital Development Manager ITV also commented: “Over 1 billion minutes of GMB content were watched last year on it’s YouTube channel and so we know there is a very healthy appetite for even more short-form GMB content online.
"With Julie at the helm plus some of the best-known influencers, ‘Off The Table’ is set to be a very promising digital offering indeed.”
Fans of ITV's Good Morning Britain can catch ‘Off The Table’ exclusively on itslater this month.
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