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Entertainment 5 brands of faux fur to know absolutely

13:55  03 december  2021
13:55  03 december  2021 Source:   elle.fr

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while it undertakes to no longer promote animal fur in its pages and on its networks, focus on five brands that hide the faux fur in the rank of inevitable.

  5 marques de fausse fourrure à connaître absolument © frenchystyle.com / Jonathan Paciullo

In the era of global warming and the health crisis, fashion is becoming more aware of the importance of protection and respect for the environment. A change in mentalities that require targeted commitments, enrolled in the Fashion Pact , signed by the larger firms in the textile sector in August 2019, but also by equities specific to certain industry players. On Thursday, December 2, she announced her decision to no longer promote animal fur , both in her pages and on her networks, becoming the first major publication of the sector to commit on this subject. A decision that makes sense, fashion mastodontes who have also renounced its use. Among them, the Kering group (Balenciaga, Gucci, Saint Laurent, Brioni ...), but also the Oscar Houses of La Renta, Ralph Lauren, Tommy Hilfiger or Valentino and Giorgio Armani, who will no longer call from 2022 and 2023 respectively.

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a first step towards a more responsible fashion so, who does not forcade the followers of the fur . Because in a few years, the reputation of the faux fur has improved considerably to the point that we now often have to know how to identify the true false. Comforting and ethical, it is now more convincing than ever, succeeding in protecting cold while claming a Cruelty-Free claim. Some brands have done their flagship product. Zoom on 5 brands of faux fur in the air of time.

House R & C

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What is it? Have style, but giving it meaning, it is the R & C house credo, founded by creator Géraldine Dermi. On the program: an exceptional know-how and an engagement for the animal cause that gives rise to coats and ethical jackets. Vegan labeled by the Peta Association and produced in French workshops, R & C home rooms are needed by their timeless pace and truly bluffing material.

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Our favorite piece? The ¾ Lavinia coat, tightened at the waist by a vegan leather belt.

The Seine & Me

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A nous le col Claudine !

What? It is a pioneer of faux fur in the hexagon. Launched in 2015 by Lydia Bahia, the Seine & I offers creations 100% made in France with retro, romantic or rock influences. Designed Shearling, Ultra Colorful or Contrast Stripe, Faux Fur is scratched on coats, jackets, but also on warm plaids and cushions. Always elegant, these pieces are certified by PETA.

Our favorite piece? Louve, a leopard faux fur coat.

Stand Studio

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What is it? All right from Sweden, this label founded in 2014 by Nellie Kamras is one of the emblematic names of the Stockholm Fashion Week. Between Scandinavian Minimalism and Responsible Innovation, the brand has dresses, jackets, pants and coats manufactured in leathers and suds from food streams or in ultra soft faux fur parts.

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Our favorite piece? Nayeli Jacket, Faux Fur and False Suede.

appears

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What is it? Launched by Amelie Brick and Lauren Nouchi, two French people based in New York, in 2016, appeared in a few years one of the most connected brands of the big apple. The flagship piece of their collections, the faux fur coat comes to infinity to suit all women. Impossible not to find happiness as it is declined in all lengths, colors and in all styles.

Our favorite piece? Daryna, fake shearling coat.

FAZ NOT FUR

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What is it? Launched in 2016 by Nadja Awarlis, the mark bet on a single garment: the luxury faux fur coat. Imagined in Geneva and manufactured in Paris, we will not find more elegant than them.

Our favorite piece? The beige faux fur trench.

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