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Entertainment Hailey Bieber, Kaby Blade, Kendall Jenner: This new Hugo Boss campaign that will make the big

04:55  27 january  2022
04:55  27 january  2022 Source:   public.fr

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buzz, the Hugo Boss brand offers a flop of new steps for its new spring / summer campaign 2022. New faces Incarnating the new generation to create a renewal within the emblematic German teacher who offers a brand new logo.

Hailey Bieber, Khaby Lame, Kendall Jenner : cette nouvelle campagne Hugo Boss qui va faire le buzz © Hugo Boss Hailey Bieber, Kaby Blade, Kendall Jenner: This new Hugo Boss campaign that will make the buzz

a wave of freshness blows on the famous German brand Hugo Boss ! This Wednesday, January 26, 2022, the sign reveals on a global scale, two new advertising campaigns Spring / Summer 2022. Baptized "Be Your Own Boss" and "How do you Hugo" for its two Boss and Hugo labels.

In order to modernize its visual identity, the claw hit a great shot by using the famous faces of the new generation such as the Kendall Jenner models, Hailey Bieber and Joan Smalls, the Future rapper or the star of Tik Tok, Kaby blade. We also find the singer and actor South Korean Lee Min Ho, the British professional boxer Anthony Joshua, the Italian tennis champion Matteo Berrettini and the German sports Alica Schmidt.

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"We are happy with this incredible cast for boss. The talents and personalities of the campaign embody perfectly what" a leader "today. To look at the more personal, emotional and reflective aspects of the role of" boss " In today's world helps us connect in a more concrete and tangible way to the Millenials " said Daniel Gieldder, the CEO of Hugo Boss, recalling that the campaign is a real wink within the meaning of the Name of the brand.

In addition to beautiful photos, the campaigns are accompanied by several videos featuring new stems, relayed on social networks. Finally, we note that if this campaign is launched for the arrival of new products, the logos of the two Boss and Hugo labels change and offers a new more design and graphic look.

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