Entertainment Wiz Khalifa believes social media makes it harder for artists to 'get relevant'

19:10  13 august  2022
19:10  13 august  2022 Source:   covermg.com

Taylor Swift joins her longtime friends and collaborators Haim onstage

  Taylor Swift joins her longtime friends and collaborators Haim onstage The 32-year-old singer and the band, which consists of sisters Danielle, Alana and Este, performed a mashup of their respective tracks Love Story and Gasoline during the show. The performers were also featured in a TikTok video that was shared to the Grammy-winning singer's account on Thursday afternoon. © Provided by Daily Mail What a treat: Taylor Swift surprised thousands in attendance as she joined Haim onstage during their concert at the O2 Arena in London on Thursday evening In the clip, the three members of Haim were seen while getting ready for their big show.

Wiz Khalifa believes it is harder for artists to break into the music industry in the age of social media.

Wiz Khalifa © Provided by Cover Media Wiz Khalifa

In an interview for Billboard to promote his new album Multiverse, the rapper shared that he thinks it's a "little bit more difficult" for rising talents to find success compared to when he launched his career in the mid-2000s.

"It's hard to organically go viral. It's hard to recreate moments as well. So, if you have a dope moment, it's hard to spin off that and create a brand off that moment, because everything is based off advertising," he said. "It doesn't really lean toward building up their own platform, it really just builds up the platforms they're performing on. Which is cool, but that's not what I'm into. I've never been into making somebody else money."

Wiz went on to note that it's "very difficult" to "get relevant and stay relevant" due to the amount of content circulating online.

"The way I see it is: You just use it for business and as much promotion as possible," the 34-year-old continued. "It's hard because it's in reverse - the more following you have, the less interaction you're gonna get, because corporations don't want you to be stronger than them."

Multiverse, which marks Wiz's first solo album since 2018, dropped on 29 July.

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