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Money Sun sets on Club 18-30 as Thomas Cook pulls plug

18:56  17 may  2018
18:56  17 may  2018 Source:   news.sky.com

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Club 18 - 30 – a brand known for cheap holidays full of sun , sex and ridiculous amounts of alcohol – could soon be coming to an end. Thomas Cook is reportedly thinking of selling the brand it has owned since 1998 and is said to be ‘exploring options’.

Ex- 18 - 30 s holiday manager SADIE NICHOLAS says the holiday was tragic. 0. Health.

Magaluf on the Spanish island of Majorca is a popular party resort for British tourists © Getty Magaluf on the Spanish island of Majorca is a popular party resort for British tourists

Club 18-30 will enjoy its final fling this summer after Thomas Cook said it was to discontinue the sun, sex and booze brand.

The travel operator said on Thursday that it was calling time on the business - once notorious for its innuendo-heavy ad campaigns - after this year's peak season.

It comes days after Thomas Cook disclosed that it was "exploring options" for Club 18-30.

The changing tastes of millennials have been blamed for the demise of the brand, which was founded in 1965 and once attracted about 100,000 guests a year.

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Warm waters. Hot sun . Cool tunes. Great clubs . Please note: Club 18 - 30 holidays are subject to age restrictions. Guests must be between 17-35yrs on their dates of travel. Sign up for your chance to win a £2,000 thomas cook gift card*.

Death of Club 18 - 30 ? Thomas Cook ‘calls time on the brand it has owned for 20 years’ as millennials opt for ‘ego travel’ rather than a cheap week of sun , s3x and alcohol. Club 18 - 30 – brand known for cheap trips full of sun , s3x and booze – might end.

Young holidaymakers are now seen as more likely to favour trendy destinations which will make them look good on social media.

Thomas Cook has switched focus with the launch of a new brand called Cook's Club, offering popular DJs and upmarket cocktails.

The group said in half-year results that it intended "to discontinue the UK market's Club 18-30 holiday brand after summer 2018 as a result of the continued strategic review of our differentiated holiday offer in the UK".

It is launching 15 new hotels under the Cook's Club brand by next summer.

Chief executive Peter Fankhauser said the brand was "aimed at attracting a different audience to Thomas Cook" with clientele who "want to have fancy and cool pictures on Instagram".

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Club 18 - 30 - a brand known for cheap holidays full of sun , sex and ridiculous amounts of alcohol - could soon be coming to an end. Thomas Cook is reportedly thinking of selling the brand it has owned since 1998 and is said to be ‘exploring options’.

Club 18 - 30 – a brand known for cheap holidays full of sun , sex and ridiculous amounts of alcohol – could soon be coming to an end. Thomas Cook is reportedly thinking of selling the brand it has owned since 1998 and is said to be ‘exploring options’.

Thomas Cook bought Club 18-30 in 1998 and in recent years has been trying to shore up its appeal by toning down its raunchy image and marketing campaigns.

It still boasts of "hosting the wildest party holidays" to destinations such as Ayia Napa, Kavos and Magaluf but the sun is now setting on the five-decade adventure.

Thomas Cook's interim results showed half year pre-tax losses for the group overall for the six months to the end of March narrowed by 3.5% to £303m - in an industry where profits tend to be weighted towards the summer season.

It said bookings at its airline businesses were up 18% as it attracted more customers following the failure last year of rivals Monarch and Air Berlin.

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