Money: Morrisons ramps up delivery deal with Amazon - PressFrom - United Kingdom
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MoneyMorrisons ramps up delivery deal with Amazon

13:15  13 june  2019
13:15  13 june  2019 Source:   msn.com

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Morrisons ’ tie- up with Amazon brings it up to speed with the trend towards ever faster online grocery deliveries . Amazon kicked off the race last year when it launched Prime Now, a one-hour delivery service for frozen and chilled foods. Morrisons has now tapped into that service.

Amazon 's tie- up with Morrisons began in June, but the latest agreement expands the range available. David Potts, chief executive of the supermarket, said Analysts at Shore Capital described the latest stage of Morrisons ' deal with Amazon as "innovative" and said it would boost the supermarket chain

Morrisons ramps up delivery deal with Amazon © Chris Radburn Morrisons is rolling out its same-day online grocery delivery service with Amazon to more cities across the UK (Chris Radburn/PA)

Supermarket Morrisons is rolling out its same-day online grocery delivery service with Amazon to at least five more cities across the UK.

The grocery chain said it will expand Morrisons at Amazon to cities including Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth over 2019.

The service, which was launched more than three years ago, is already available to Amazon’s Prime Now customers in Leeds, Manchester, Birmingham and parts of London.

Morrisons said it will be extended further across the UK in future years.

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The Morrisons deal shows Amazon ’s mastery of retail’s technology “stack”, the combination of hardware and software that serves the industry. The Morrisons deal is a scouting mission for Amazon . The amphibious assault on British shoppers will follow. The writer is author of ‘What They

Amazon Pantry is a nationwide service that allows shoppers to build up a box of grocery items for delivery the next day. Amazon will be able to choose which Morrisons products it sells and their price because the agreement is a standard wholesale deal between a retailer, Amazon , and a

Morrisons ramps up delivery deal with Amazon © Reuters

The group is also becoming a retailer with Amazon’s Prime website and app, and will begin selling directly to customers, through Morrisons at Amazon.

But Morrisons will continue as a wholesaler for all Amazon’s other UK grocery offers for customers.

David Potts, chief executive at Morrisons, said: “Morrisons’ conveniently located local supermarkets and Amazon’s very popular website and customer offer are an ideal combination, offering ultra-fast same-day grocery home delivery for customers in and around cities across Britain.”

The home delivery service allows customers to order a full Morrisons shop online, which is then picked up at a local store, and delivered by Amazon.

In some locations, customers can receive deliveries within one hour of the order being placed.

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Prime Delivery : Fast, free, and convenient delivery choices on millions of items, exclusively for Amazon Prime members. Orders you choose will arrive on your Amazon Day each week. Delivery is free, with no minimum order threshold. Look for the Prime logo as you shop.

Amazon Prime is discounted to just .99 per month for eligible customers with an EBT or Medicaid card. As an Amazon Prime member, you receive a free 30-day trial that includes Free Two-Day Shipping on over 100 million items, exclusive shopping deals , and discounts on diapers and baby food.

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The news comes after Morrisons last month loosened its agreement with Ocado following a catastrophic fire at the online grocer’s Andover facility in February.

As well as changes to its warehouse agreements, the exclusivity of the deal with Ocado was also relaxed, potentially allowing Morrisons to agree a new partnership with another digital player.

Under the previous Ocado deal, Morrisons had been prevented from expanding its Amazon venture further.

Doug Gurr, Amazon UK country manager, said Amazon was “committed to growing our grocery business”.

“With the Morrisons store on Prime Now, many Prime members can do their full weekly grocery shop online through Prime Now with ultra-fast same day delivery,” he added.

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