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Money'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters

04:55  17 june  2019
04:55  17 june  2019 Source:   cnbc.com

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It could be bad news for the blockbuster sequels slated to open later this summer , such as "Toy Story 4" and "Spiderman: Far From Home." The latest entry in the "X-Men" franchise, " Dark Phoenix ," debuted at number two with a take of million, the worst box office performance in "X-Men" history.

Dark Phoenix was a garbage fire. It ignores the fact that Jean was had the Phoenix in her a decade earlier in Apocalypse and trades on the audience’s investment in relationships they never introduced and characters they never developed in these movies. Godzilla thoroughly satisfied almost all the

'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters © Provided by CNBC LLC Godzilla: King of the Monsters
  • "Godzilla: King of the Monsters" was the highest-grossing movie of the weekend when it opened on May 31, but its $48 million take is subpar by summer blockbuster standards.
  • The latest entry in the "X-Men" franchise, "Dark Phoenix," debuted at number two with a take of $33 million, the worst box office performance in "X-Men" history.
  • That being the case, it's worth wondering if audiences are growing weary of cinematic universes, prequels, sequels, spinoffs and reboots in general.
  • It could be bad news for the blockbuster sequels slated to open later this summer, such as "Toy Story 4" and "Spiderman: Far From Home."

It's beginning to look like a cruel summer at the box office for blockbuster franchises. It started off strong with "Avengers: Endgame," which has earned $2.7 billion worldwide, but 2019's other would-be blockbusters have been met with a collective shrug by moviegoers.

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Why The Summer Box Office At Billion Isn’t In A Slump. By Anthony D'Alessandro. Leave it to a bunch of sour pickles –specifically, Dark Phoenix , Men in Black International, and Godzilla Any signs of weakness this summer boils down to bad dating or bad films, which frankly no one feels the

Weak box office numbers are also a bad sign for the industry overall. AMC rival Cinemark (CNK) and big screen operator IMAX (IMAX) each dipped The X-Men movie " Dark Phoenix ," " Godzilla : King of the Monsters," "Men in Black: International" and "The Secret Life of Pets 2" have all underwhelmed at

"Godzilla: King of the Monsters" was the highest-grossing movie of the weekend when it opened on May 31, but its $48 million take is subpar by summer blockbuster standards. It dropped to fourth place the following weekend and took in only $15 million, a 68% drop from just one week earlier.

The movies that pushed it from the top spot didn't fare any better. The latest entry in the "X-Men" franchise, "Dark Phoenix," debuted at number two with a take of $33 million, the worst box office performance in "X-Men" history. It was denied the top spot by "The Secret Life of Pets 2," which earned $47 million, less than half of the $104 million that the 2016 original made during its opening weekend.

Gallery: Expensive flops: the 30 biggest failures in cinema (Stars Inisder)

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Box Office for Dark Phoenix Opening Weekend - Продолжительность: 12:58 Beyond The Trailer 164 112 просмотров. The Critics are WRONG About GODZILLA : KING OF MONSTERS - Продолжительность: 10:28 Weaponized Nerd Rage 24 170 просмотров.

' Dark Phoenix ' and ' Godzilla ' box office numbers are a bad sign for summer blockbusters . It's beginning to look like a cruel summer at the box office for blockbuster franchises. Some multi-million-dollar summer blockbusters are underperforming at the box office ! Everybody panic!

'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters

"[A]s the last few weeks have shown us, the market has been saturated with franchise films as of late, and many have been under-performing," said the revenue tracking website Box Office Mojo.

That being the case, it's worth wondering if audiences are growing weary of cinematic universes, prequels, sequels, spinoffs and reboots in general. And if that's the case, it could be bad news for the blockbuster sequels slated to open later this summer, such as "Toy Story 4" and "Spiderman: Far From Home."

"There were similar problems back in summer 2016 and 2017, whereby a large amount of the sequels and franchises released those years flopped or missed expectations for opening weekend box office sales," said Mark Pacitti, managing director and founder of the Woozle research firm in London. "Take, for example 'Independence Day,' 'Ice Age,' the 'Huntsman' films in 2016. In 2017, we had the same trend with 'Pirates of the Caribbean.' Same goes for the 'Transformers' franchise, which is seeing a commercial decline."

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cnbc.com ' Dark Phoenix ' and ' Godzilla ' box office numbers are a bad sign for summer blockbusters . It could be bad news for the blockbuster sequels slated to open later this summer , such as "Toy Story 4" and "Spiderman: Far From Home."

Related stories. China Box Office : 'Men in Black: International' Has Million Debut; ' Phoenix ' The pileup of new releases makes it more challenging for would- be blockbusters to find their footing That’s something Hollywood, for the most part, was able to accomplish last summer as audiences

Daniel Green, director of the Master of Entertainment Industry Management Program at Carnegie Mellon University, said that while it's true that many moviegoers are staying away from some franchises, that's not the primary cause of box office disappointment. Sometimes, the competition is just too hard to overcome.

"There seems to be a bit of fatigue, especially for the 'X-Men' franchise," he said. "Audiences, especially fans, have already been impressed with 'Avengers: Endgame,' and since the reviews were not pushing people into the theater, 'Dark Phoenix' wasn't imperative to see."

Author, actor and entertainment reporter Christopher Lucas said that studio politics and advertising strategies are much more significant factors in box office performance than many may realize.

'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters © Provided by CNBC LLC Dark Phoenix

"'Dark Phoenix' is not a totally bad film, it just got lost in the Disney/Fox merger shuffle," he said. "Disney was putting all of its marketing strength behind 'Avengers: Endgame,' so another superhero saga conclusion film, acquired from another studio, became an afterthought for them."

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Summer 2019: It was the best of times (for Disney), it was the worst of times (for basically any other (“Men in Black: International,” “ Dark Phoenix ” and “ Godzilla : King of the Monsters,” we ’ re looking at you.) Three cheers for new ideas! Summertime is synonymous with big-budget blockbusters and

" Dark Phoenix ," the latest movie in the 'X-Men' series, is set to release on June 7, 2019, in the U.S. We look at the franchise so far, and what's to come Based on the comic books created by Stan Lee and Jack Kirby, X-Men is a film series about a team of mutant superheroes fighting evil and trying to save

He added that in the case of "Godzilla: King of the Monsters," the problem may have been that the story didn't make sense to filmgoers, which may have put a damper on word of mouth.

"It was mostly audience unfamiliarity with the other monsters in the film and confusion as to whether Godzilla was a hero or villain in this chapter," he said.

Despite its box office performance, Godzilla will return and not just because "Godzilla vs. Kong" is already scheduled for March 2020. Many franchises have misfired and still gone on to win large audiences, as long as the next movie is better than the last one.

Gallery: All the films that are part of the 'X-Men' movie series (Pictures)

'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters
'Dark Phoenix' and 'Godzilla' box office numbers are a bad sign for summer blockbusters

"Warner Bros. didn't know what to do with the 'Batman' franchise, and then Christopher Nolan and Legendary gave audiences' Batman Begins,' 'The Dark Knight' and 'The Dark Knight Rises,''" said Green. Those movies went on to make a combined $2.5 billion at the worldwide box office, despite 1997's widely loathed "Batman and Robin."

It's tempting to blame streaming services like Netflix, Hulu and Prime Video for contributing to the early demise of some blockbuster films. But while author and entertainment writer Christopher McKittrick agreed that moviegoers might choose to wait a few months for a movie to come to streaming services, large-screen spectacles remain as enticing as ever.

"Non-franchise films like 'Bohemian Rhapsody' have found the right audience to great success," he said. "If the film is big enough in terms of spectacle, positive word of mouth and marketing, people will still go to theaters to see it, sometimes multiple times."

Christopher Lucas said the basic principle is that if a movie is good, people will come to see it and if it stinks, they won't. He noted that this applies to every major franchise, even ones that might seem to be on life support, such as "X-Men."

"The 'X-Men' cinematic franchise will survive and be reinvented by Disney/Marvel after a hiatus," he said. "The successful strategy is to move on from the money loser, take a break for audiences to refresh, and then come back with another film in the series."

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