Money: Recipe-kit provider Gousto serves up £30m funding - - PressFrom - United Kingdom

MoneyRecipe-kit provider Gousto serves up £30m funding

17:53  12 july  2019
17:53  12 july  2019 Source:

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Gousto , the U.K. cook-at-home recipe kit service that competes most directly with Rocket Internet’s HelloFresh, has raised a further £ Zooming out, the thinking behind recipe kit services that send you perfectly portioned fresh ingredients matched to each recipe is that not only do you save money by

Your recipe box has everything you need to cook up to four delicious meals every week. Precise ingredients (no food waste). I cannot thank Gousto enough. What a fantastic idea! I have always struggled with time and ideas around what to cook.

Recipe-kit provider Gousto serves up £30m funding © Other The new capital will be used to support Gousto's expansion. Pic: Gousto

One of the major British players in the fast-expanding meal-kit delivery market has been served up £30m of new funding as it intensifies its rivalry with the likes of HelloFresh.

Sky News has learnt that Gousto, which was set up in 2012, has struck a deal to raise the sum by selling shares to investors including Perwyn, a London-based family office investor.

The new capital will be used to support Gousto's expansion as it seeks to build brand loyalty in an increasingly crowded market, with rivals such as HelloFresh spending heavily on marketing.

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Recipe kit delivery service Gousto has raised £ 10 million from investors as it looks to take on the likes of HelloFresh in the increasingly busy food delivery market. The funding round, which includes BGF Ventures, Unilever Ventures, MMC Ventures, Angel CoFund, and Barclays, comes less than a year

Gousto , the U.K service which provides its customers with recipe cards and quality pre-portioned ingredients, has just raised an impressive amount of £ 10M in funding . This is good news for the startup, as well as for the service ’s users, who may expect some improvements when it comes to

One source said the additional sum injected into Gousto would ‎take the total raised by the company since its launch to more than £100m.

Subscription recipe-kits have become a big area of focus for technology investors at a time when significant sums of money are also being ploughed into restaurant delivery apps such as Deliveroo and Uber Eats.

Gousto, which was founded by former investment bankers Timo Boldt and James Carter‎, has seen rapid growth in revenues, although it refused to disclose any recent figures relating to its customer base or details of its journey towards profitability.

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Recipe-kit provider Gousto serves up £30m funding

Its latest fundraising, led by Perwyn, comes only six months after a previous raise, underlining the capital-intensive nature of businesses operating in the food delivery sector.

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Gousto , the U.K. cook-at-home meal kit service that competes most directly with HelloFresh, has raised a The new funding brings the total raised by Gousto to £ 75 million since being founded in 2012 The startup also recently launched a customer-facing AI recipe recommendation tool, through

Gousto , a trading name of SCA Investments Limited, is a British meal kit retailer, headquartered in Shepherds Bush, London, founded by Timo Boldt and James Carter in June 2012. Gousto supplies subscribers with recipe kit boxes which include ready-measured

In January, Mr Boldt told TechCrunch, a tech industry news service, that Gousto‎ was delivering more than 1.5 million meals every month.

Gousto's last round included participation from Joe Wicks, the so-called 'health‎ influencer' who has helped develop a portfolio of healthy meal recipes for the company.

Other investors in Gousto include Unilever's ventures division, BGF Ventures, Hargreave Hale and MMC Ventures.

‎One source said the latest funding had been raised at a big premium to its previous cash call, suggesting that Gousto continues to make solid progress in growing its share of the market.

Gousto declined to comment, while Perwyn could not be reached for comment.

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