Money: Shoppers still duped with supermarket dodgy deals - - PressFrom - United Kingdom
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MoneyShoppers still duped with supermarket dodgy deals

09:51  28 august  2019
09:51  28 august  2019 Source:   news.sky.com

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Supermarkets are still selling products with “ dodgy discounts” and misleading “multibuys”, according to Which? It said that it believes that up to four in five shoppers are on the look out for these sorts of deals as grocery prices rise. However, the consumer watchdog found that supermarkets are still

Shoppers still duped with supermarket dodgy deals © Imagebridge Supermarket deals aren't always what they seem. File pic

Shoppers are being misled with "dodgy discounts" and special offers in some supermarkets, an investigation has found.

Consumer group Which? analysed 459 "offers" to find multi-buy deals that would have cost shoppers more than buying the items separately a week before.

They also looked at "dubious" discounts, and special prices that were in place for most of the year.

Which? said that in the year they tracked deals, 65 were misleading. Six supermarkets were guilty of at least one offence, with only Sainsbury's meeting the new criteria for offers.

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Deals on unhealthy treats like crisps, biscuits, fizzy drinks, and confectionery will be the first to be scrapped in March. "Retailers have been pulling the wool over shoppers ' eyes with dodgy discounts that just don't stack up for years," Lloyd said. Which? is critical of promotions where seemingly good

Gilad Simhony, of independent shopping website my- Supermarket , said: “Just because something is on offer doesn’t make it good value.” Visit the website, add items to your basket and it will compare the prices and tell you which supermarket is cheapest based on your shopping list.

At Iceland, researchers found Kellogg's Crunchy Nut cereal on offer at two packs for £4, a week after they were on sale for £1.49 each.

At Asda, Wall's one litre tubs of Carte D'Or strawberry ice cream were labelled as "was £3.50, now £2", but had actually been selling the dessert at the lower price for more of the year than the higher price.

Shoppers still duped with supermarket dodgy deals © Imagebridge Asda was one of the supermarkets Which? said had misleading offers

Morrisons promoted Cathedral City cheddar as "was £3.50, now £2", for the week of 17 September last year, but had been selling the 350g block for £2 the week before.

Which? say supermarkets are disregarding government pricing guidelines, which should ensure retailers always present information which is fair and does not waste time, cause annoyance or regret.

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Supermarkets were fooling shoppers into choosing products they might not have bought if they knew the We have gathered and examined a great deal of further evidence over the past three months and are “We have found that, whilst supermarkets want to comply with the law and shoppers enjoy a

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The guidelines changed in 2015 after Which? filed a super complaint with the Competition and Markets Authority (CMA).

Supermarkets and retailers must also not cause a consumer to overspend or buy a product that is inappropriate for them.

Which? says the latest research shows supermarkets continue to flout the rules and urged shoppers to be vigilant.

The findings will be reported to the CMA.

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Shoppers still duped with supermarket dodgy deals

Natalie Hitchins, Which? head of home products and services, said: "Four years on from our super complaint on misleading pricing practices, many of the big supermarkets are clearly still in the wrong, with numerous examples of dodgy discounts and never-ending offers.

"These retailers must stop tricking shoppers with deceptive deals and spurious special offers. If not, the CMA must intervene to ensure that pricing guidelines are followed."

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An Iceland spokeswoman said: "We update our promotions throughout the year to offer the best possible value to our customers, and review our approach to pricing structures to ensure savings to the customer are as transparent as possible.

"We have incorporated the findings shared by Which? into this process and will continue to review and improve our promotional calendar."

Shoppers still duped with supermarket dodgy deals © Imagebridge Morrisons was also on the list of dodgy deals. File pic

Tom Ironside, director of business and regulation at the British Retail Consortium, said: "Supermarkets seek to provide the best value for consumers on the hundreds of thousands of product lines they sell. This is often through promotions and discounts, which can change week to week, even on the same product lines, as retailers seek to cut the cost for shoppers."

Which? tracked deals online at Asda, Iceland, Morrisons, Ocado, Sainsbury's, Tesco, and Waitrose.

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