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Sport Motor racing-Game on for F1 teams in virtual future

10:00  07 december  2017
10:00  07 december  2017 Source:   reuters.com

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By Alan Baldwin HORLEY, England (Reuters) - Grand prix teams could be racing each other in the virtual world as well as the real one next season, and fighting to sign up the hottest gamer talent, as Formula One wakes to the power of eSports.

Virtual Racing School (VRS) was created to provide that support to the next generation of motorsport champions. Lewis Hamilton, the 2008 Formula One world champion, had a family which struggled to support him in his early racing days, before he became a protege of the McLaren team .

  Motor racing-Game on for F1 teams in virtual future © Getty

Grand prix teams could be racing each other in the virtual world as well as the real one next season, and fighting to sign up the hottest gamer talent, as Formula One wakes to the power of eSports.

Darren Cox, the man behind McLaren's "World's Fastest Gamer" competition who also saw one of his drivers win Formula One's first eSports series in Abu Dhabi last month, feels a tipping point has been reached this year.

The former Nissan motorsport boss, who runs the eSPORTS+CARS virtual team, can also see the day dawning -- in maybe three to five years' time -- when top gamers are earning more than the lowest paid drivers on the real F1 starting grid.

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VR Racing Games . Similar systems are found on the F 1 teams ’ own pro training simulators. He adds that virtual reality “is going to change our relationships with cars in the future completely, when such experience is available in your front room.”

In a wide-ranging interview at a simulator centre where his drivers train near London's Gatwick airport, Cox told Reuters that he expected Formula One teams to become involved in next year's eSports series.

"If you look at what the NBA (basketball) has done...they engaged the teams right at the beginning. So 17 of the NBA teams have got franchises for the virtual side of the sport and there’s a draft like in the real world.

"So expect something like that to come out of (Formula One owners) Liberty," added Cox. "It’s happening now. Those conversations are being had.

"This absolutely will be a big priority for them (Liberty) and I believe they have made it clear to the teams that they will be involved, in some way.

"And then I guess it’s down to the teams about how involved they want to be."

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Formula One teams would be chasing the best gamer talent as they get set to race against each other in the virtual world too from next season. other sports Updated: Dec 07, 2017 21:52 IST.

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Formula One's first eSports series was won by Brendon Leigh, an 18-year-old kitchen porter who had never previously been out of Britain.

Leigh, who drives for Cox's team and emerged triumphant from 63,000 initial hopefuls, is likely to go professional.

Some gamers in other arenas are already earning more than $1 million a year and Cox said the rewards in motorsport were growing all the time.

"If you go back 18 months, these guys were winning an X-box and a free subscription, not any cash. The cash has suddenly come and I think that will ramp up," said the man who has been dubbed the 'Godfather of virtual racing'.

He expected all the big F1 teams to end up partnering with outfits like his.

"Depending on how well marketed it is by Liberty, there will be a new revenue stream," he said.

"The teams...will want to have the best drivers and therefore there will be a fight for the best drivers if one is head and shoulders above the others."

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Spain's two times world champion Fernando Alonso recently launched his own virtual team while McLaren appointed Dutch gamer Rudy van Buren to the position of simulator driver after the 25-year-old won the "World's Fastest Gamer" competition.

"A great phrase I heard was ‘nothing changes until everything changes at once’," said Cox.

"Suddenly everything’s happening at the same time and it is a massive benefit to our sport," added the Briton, who was responsible at Nissan for a successful programme that transformed gamers into real racers.

He expected a new wave of technology companies to be attracted to the sport while existing sponsors, particularly those brands targeting a younger demographic, would get more involved.

"This side of things has brought in Logitech to McLaren. They are involved because of World’s Fastest Gamer. And they’ve set a precedent. This is now something that will happen," declared Cox.

Sales of the Formula One game were also likely to accelerate, with knock-on benefits for merchandising.

  Motor racing-Game on for F1 teams in virtual future © Getty

Cox, meanwhile, dismissed as irrelevant the debate about whether eSport should be considered sport.

"It’s here, it’s got millions of viewers, it’s got a commercial backbone that is strong. It doesn’t matter if someone in sport thinks it’s a sport or not," he said.

"eSports don’t care. And they shouldn’t care and it shouldn’t be a debate.

"I think the only problem we’ve got is people’s attitude within the sport, because they are so blinkered. And I think those blinkers are now coming off." (Reporting by Alan Baldwin, editing by Toby Davis)

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With one foot in the Champions Cup quarter-finals and his captain Peter O’Mahony signed up to a new long-term deal , the South African coach’s focus will now have to switch to securing the influential Stander’s signature.Two successive wins over Leicester Tigers mean Munster now lead Pool 4 ahead of Racing 92, four points separating the two teams who meet in the group decider in the second weekend of January.It’s only the fourth time in the 23-year history of Europe’s premier event that Munster have remained unbeaten in their opening four games and they can secure a quarter-final spot for the 17th time.

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