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Sport LeBron James furious over controversial H&M advertisement

19:45  09 january  2018
19:45  09 january  2018 Source:   sportingnews.com

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LeBron James said "African Americans will always have to break barriers" after an H & M ad received backlash.

LeBron James said "African Americans will always have to break barriers" after an H & M ad received backlash.

Clothing store H&M received a huge amount of backlash after a small African American boy modeled a sweatshirt that said "coolest monkey in the jungle."

H&M apologized and removed the image, but LeBron James wasn't having it.

The Cavaliers star edited the image and posted it on Instagram, saying that "African Americans will always have to break barriers."

@hm u got us all wrong! And we ain't going for it! Straight up! Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that's what we love because the benefits at the end of the road are so beautiful!! #LiveLaughLove❤️ #LoveMyPeople ‍⚖️ ‍⚖️

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LeBron James said "African Americans will always have to break barriers" after an H & M ad received backlash.

Two artists doctored images of the controversial H & M ” sweatshirt Chris Classic/Kevin Andre. Then the king spoke out, LeBron James , himself having been entwined in a controversy over a 2008 Vogue cover that some called out for being racist for comparing him to King Kong.

A post shared by LeBron James (@kingjames) on Jan 8, 2018 at 3:58pm PST

Manchester United player Romelu Lukaku also edited the photo of the boy with the sweatshirt edited "Black is Beautiful."

a man posing for the camera: LeBron James © Andy Lyons/Getty Images LeBron James

You’re prince soon to be a king Don’t let anybody tell you different ... #blackexcellence

A post shared by Romelu Lukaku (@rlukaku9) on Jan 8, 2018 at 5:24pm PST

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