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Sport Can It Still Be ‘Euro 2020’ in 2021? Sponsors Hope So

14:11  26 march  2020
14:11  26 march  2020 Source:   msn.com

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  Who will make England's Euro 2021 squad? With the news that the European Championship has been postponed until 2021, we ask you to pick for England squad for next summer. The 12-month postponement could give some young English players a chance to impress manager Gareth Southgate, while other shoe-ins for this summer's tournament will be fighting to keep their place.Following the agreement to postpone Euro 2020 due to coronavirus, the Euro 2021 tournament will take place between June 11 and July 11 next summer.

A volunteer at a UEFA guest hotel in Bucharest in November. The city was set to be one of the hosts for Euro 2020 , which has been postponed for a year.Credit Robert Ghement/EPA, via Shutterstock.

The 2020 UEFA European Football Championship, commonly referred to as UEFA Euro 2020 or simply Euro 2020 , is scheduled to be the 16th UEFA European Championship

a person wearing a costume: A volunteer at a UEFA guest hotel in Bucharest in November. The city was set to be one of the hosts for Euro 2020, which has been postponed for a year. © Robert Ghement/EPA, via Shutterstock A volunteer at a UEFA guest hotel in Bucharest in November. The city was set to be one of the hosts for Euro 2020, which has been postponed for a year.

European soccer’s governing body, UEFA, posted a message on its Twitter account on Friday evening with a seemingly innocuous update: Its European Championship — another sporting casualty of the coronavirus outbreak — would still be known as Euro 2020, even though it has been postponed until 2021.

Within minutes, however, the tweet was deleted and replaced by a message saying it had been sent in error.

The inadvertent message underscored how organizers are grappling with the myriad complexities of rescheduling a tournament that stands just behind the Summer Olympics soccer competition and FIFA’s World Cup as one of sport’s most-watched events. This year’s tournament was billed as the biggest Euros yet, and for the first time it was to be a Pan-European spectacular, with the games spread across the length and breadth of the continent, instead of in just one or two host countries, to celebrate its 60th anniversary.

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NYON, Switzerland (AP) — Soccer’s European Championship being played in 2021 will officially be called Euro 2020 . “The tournament will still be known as UEFA Euro 2020 ,” the governing body said, three days after deciding to postpone the month-long event by one year due to the coronavirus

Euro 2020 postponed to 2021 : What happens now? Without sport, footballers turn to video games. It was also announced that the event will still be dubbed Tokyo 2020 despite the postponement. "The leaders agreed that the Olympic Games in Tokyo could stand as a beacon of hope to the world during

But when UEFA announced last week that it was postponing the tournament, which was set to start on June 12, by a year, it raised an important question for sponsors and commercial partners: Would it still be called Euro 2020, even in 2021?

Even before a final decision to postpone the Euros had been announced, the organization was preparing for the possibility, including on the branding front. A week before the announcement, lawyers for UEFA had registered the trademark Euro 2021 with patent offices for the European Union, Britain and the United States.

But with the event so close, planning had been completed, tickets were close to being issued and, just as crucial, millions of items of merchandise with the Euro 2020 branding were ready to hit the shops. A Euro 2020 video game from Konami was just a month away from its release. Promotions by Heineken and Coca-Cola had been approved, and Adidas had started to produce its anniversary ball.

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The event will still be called Tokyo 2020 despite taking place in 2021 . In a joint statement, the In football, Euro 2020 was postponed and will be played in the summer of 2021 , while the sport And the IOC, sports federations, broadcasters, sponsors and a myriad of other related businesses will have

European Championship Moved to 2021 , May Still Be Called Euro 2020 . But it still might known as Euro 2020 . UEFA appeared to make that clear on Friday, as it answered some lingering "We hope it will help all international and domestic competitions that are currently on hold to be completed.

a group of people posing for the camera: Puma jerseys made for Euro 2020 at the company’s annual earnings news conference in February. © Lukas Barth-Tuttas/EPA, via Shutterstock Puma jerseys made for Euro 2020 at the company’s annual earnings news conference in February. Coca-Cola, a longtime partner of UEFA, had started shipping its first Euro 2020-branded packages to some markets two weeks before the tournament was postponed, and a promotion with the maker of the tournament’s popular sticker books was underway in Switzerland.

While a final decision has not been made, several of UEFA’s commercial partners prefer the tournament to keep the Euro 2020 name, according to people familiar with the matter who requested anonymity to discuss private deliberations. Such a move would be similar to one announced by the International Olympic Committee this week when it announced that the Olympic Games postponed until next year would retain the name Tokyo 2020.

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Despite the decision to move Euro 2020 resulting in a four-day overlap with the women’s competition as things stand, it seemingly The organisation are still said to be working on reshuffling the football calendar, with options for the two European Championships to be played back to back in 2021 , or the

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Some Euro 2020 merchandise is already on shelves, making it a collectible for this unexpected moment, in which a mystery virus has brought sports to a halt. The popular collector cards and sticker albums for the tournament, produced by the Italian company Panini, for instance, are on sale.

Tim Crow, a sports marketing consultant based in Britain whose past clients include Coca-Cola and BMW, said retaining the 2020 branding would be “infinitely preferable” than having to rename it for UEFA’s many partners.

“Anybody who has done it knows that registering any kind of trademark and licensing is a very expensive and time-consuming exercise,” Crow said. “To rip all that up and start again because you’ve postponed an event is one of the things you don’t necessarily have to do.”

A spokeswoman for Coca-Cola said: “We look forward to working with UEFA to create a successful event next year, and would appreciate the decision to continue the use of the Euro 2020 marks to minimize impact to materials that were already created.”

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Euro 2020 is postponed by one year until 2021 because of the coronavirus pandemic. In delaying Euro 2020 , Uefa said it wanted to avoid "placing any unnecessary pressure on national public services" of its 12 host countries, as well as helping allow domestic competitions to be finished.

He'll still only be 26 by the next European Championships, presumably with close to another 100 career goals under his belt. It 'd be hugely beneficial to England if Tottenham won a trophy between now and then – should Kane remain The hope is that England will be less reliant on their striker in 2020 .

a group of people on a city street: The area outside Wembley Stadium in London was decked out for a Euros qualifying match in September. © Facundo Arrizabalaga/EPA, via Shutterstock The area outside Wembley Stadium in London was decked out for a Euros qualifying match in September.

While some of UEFA’s sponsorship contracts run for many years and cover other events in its portfolio, some are specifically for the European Championship and were set to terminate this year. Those, according to the people familiar with the matter, are now likely to be extended for another year. UEFA’s contracts with broadcasters already have a provision for a case in which the tournament is postponed for up to 13 months.

UEFA’s legal department, which, like much of Europe, is working from home, is poring over agreements and working to find a solution to a problem that until the last two months had not been envisaged by anyone involved.

Watch: Euro 2020 postponement has received 100% backing by nations, says Uefa president (Reuters)

Guy-Laurent Epstein, UEFA’s marketing director, declined to comment on the specifics of the organization’s conversations with its partners. But he said no final decision had been made about the name for the tournament, and added that all the stakeholders involved would have to “share the pain.”

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“We are assessing the overall picture and taking all the arguments into consideration,” he said.

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Konami, the video game maker, had planned to release its Euro 2020 game on April 30. Producing it required months of work creating licensing agreements with all of UEFA’s 55 national associations, as well as UEFA itself, and companies that manufacture the jerseys, like Adidas and Nike. A plan had also been in place to include the Adidas-produced tournament ball as well as special version for the final.

“We are in ongoing discussion with UEFA,” said a Konami spokesman, who added that an announcement about what the tournament would be named was likely to be made soon. “It’s definitely up to UEFA what the tournament is called.”

Watch: Man Utd respond to Euro 2020 postponement (Sky Sports)

For companies that make physical, branded items, the pause could not have come at a worse time. Some were on the cusp of executing plans that had been hatched as long as 18 months ago, and beverage companies like Coke and Heineken would not only have worked on branding and promotion but also on shelving requirements for their customers, like major supermarkets.

“As a longstanding UEFA partner, we fully support the decision to postpone Euro 2020 until the summer of 2021 and will work with UEFA on future plans,” Heineken said in a statement.

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Tournament-specific merchandise, like the millions of key chains, balls and T-shirts that were going to hit the shelves in the next weeks, will now most likely have to be stored in warehouses.

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But all the campaigns and merchandise may not be able to be simply rolled out as originally designed after the hiatus. Whenever soccer does return and the tournament can be played, it is clear that it will be in a different environment than when it was abruptly halted. Tournament hosts and sponsors, Crow said, will probably want to take into account the shock much of the world has endured.

“I think you might see some sponsors wanting to rethink their campaigns,” he said.

Stay at home to stop coronavirus spreading - here is what you can and can't do. If you think you have the virus, don't go to the GP or hospital, stay indoors and get advice online. Only call NHS 111 if you cannot cope with your symptoms at home; your condition gets worse; or your symptoms do not get better after seven days. In parts of Wales where 111 isn't available, call NHS Direct on 0845 46 47. In Scotland, anyone with symptoms is advised to self-isolate for seven days. In Northern Ireland, call your GP.

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