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Sport Gareth Southgate broke down exactly why he didn't move Coca Cola bottles like Ronaldo

08:40  18 june  2021
08:40  18 june  2021 Source:   givemesport.com

England to practice three at the back ahead of Euro 2020 opener

  England to practice three at the back ahead of Euro 2020 opener Having recently switched to a back four, Southgate will look at going back to the tried and tested 3-4-3 in training ahead of next Sunday's Euros opener against Croatia at Wembley.Having recently switched to a back four, Southgate will look at going back to the tried and tested 3-4-3 — which helped England to the World Cup semi-finals in 2018 — in training ahead of next Sunday’s Euros opener against Croatia.

Euro 2020 has been bizarrely consumed by Coca Cola-related controversy.

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Coca Cola controversy

It feels like every other press conference at UEFA's flagship tournament has been gripped by the aftermath of Cristiano Ronaldo's decision to move the product that made Coke a worldwide brand.

In the build up to Portugal's 3-0 win over Hungary, the Juventus superstar made headlines around the globe for moving Coca Cola bottles aside and instead encouraging people to drink water.

Since then, everything has happened from Manuel Locatelli imitating Ronaldo to both John McGinn and Andriy Lomachenko seeing the funnier side of things and joking about the incident.

Cristiano Ronaldo couldn't stand having Coca Cola in front of him during Portugal presser

  Cristiano Ronaldo couldn't stand having Coca Cola in front of him during Portugal presser Ronaldo and Portugal get their Euro 2020 campaign underway vs HungaryWhile, yes, Ronaldo is generally amongst the finest footballers of all time, we're also saying that the Juventus superstar has been a pioneer in the physical conditioning seen across the sport.

Netherlands 2-0 Austria Highlight Show (Football Terrace)

The larger sponsorship debate

However, it's about time that we all zoomed out a little bit and really considered the broader debate going on here because it's far more complex than merely decorating press conferences.

Besides, you only have to look at the fact that Coke's market value reportedly dropped by $4 billion on the back of Ronaldo's gesture to see that this is more than just a practical joke.

And one of the finest contributions to the sponsor debate has been offered by England manager Gareth Southgate during his press conference ahead of the blockbuster clash with Scotland.

Gareth Southgate in a blue shirt © Provided by Give Me Sport

Southgate gives his two cents

Southgate, ever the eloquent orator, perfectly broke down why sponsorship is ultimately integral to the beautiful game, while also acknowledging the potential risk with promoting certain products.

Ryan Giggs once pushed Cristiano Ronaldo against a wall for drinking Coca-Cola

  Ryan Giggs once pushed Cristiano Ronaldo against a wall for drinking Coca-Cola Giggs once threatened Ronaldo after he was seen with a bottle of CokeOn the eve of Portugal’s opener against Hungary which will be played on Tuesday evening, Ronaldo sat down for a customary press conference.

According to ESPN, Southgate said: "I think there are lots of sponsors in sport and the impact of their money at all levels helps sport to function, particularly grassroots sport in our country requires a lot of investment and without some of those companies investing, it is very difficult to provide the facilities we need.

"With anything, of course, we are mindful in our country of obesity and health but everything can be done in moderation. Anything you take part in or partake in moderation is rarely a problem.

"I understand the concerns that people have and two guys had different rationale for the stances they took but there's always a bigger picture to these things."

Harry Kane in complete agreement

A very measured response from Southgate whether you agree or not, but the England boss at least has one person in his corner and that comes in the form of his very own captain: Harry Kane.

euro 2020: the strong gesture of Cristiano Ronaldo in full press conference

 euro 2020: the strong gesture of Cristiano Ronaldo in full press conference © dpa / abaca euro 2020: the strong gesture of Cristiano Ronaldo in full press conference Cristiano Ronaldo is a player who has her character! If the Portuguese International has shown it on the ground by becoming this Tuesday, June 15 the best scorer in the history of Portugal, he knows how to assert himself apart from the stages.

The Tottenham Hotspur forward was also at the presser and chipped in by saying: "I totally agree. The sponsors are entitled to have what they want if they have paid the money to do so.

"It is not something personally I've thought too much about. Obviously I've seen it go around on social media but if I'm totally honest I'm more focused on tomorrow than anything like that."

Harry Kane, Gareth Southgate are posing for a picture © Provided by Give Me Sport

Euro 2020: News, Groups, Fixtures, Dates, Tickets, Odds And Everything You Need To Know

But our question is: do you agree? Be sure to let us know across our social channels because at this rate, it's hard to imagine a world in which the controversy is simply bottled up. We'll see ourselves out...

Euro 2020: Southgate expects Mount and Chilwell to miss last-16 clash .
Both of the Chelsea stars are having to isolate until Monday, June 28 because of their close contact with Scotland midfielder Billy Gilmour after Friday night's 0-0 draw at Wembley.Both of the Chelsea stars are having to isolate until Monday, June 28 because of their close contact with Scotland midfielder Billy Gilmour after Friday night's 0-0 draw at Wembley.

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