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Sport The Hundred pulls in record viewing figures for women's cricket

07:23  23 july  2021
07:23  23 july  2021 Source:   cityam.com

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The figures comfortably eclipsed the previous most watched women ’ s cricket match in this country, England’s third IT20 against India last week, which pulled in 1.24m viewers . The start of The Hundred also coincided with the busiest day of ticket sales since they were put on general sale. More than 11,000 tickets were bought for remaining matches across the competition. “We couldn’t have asked for a better start to The Hundred ,” said the competition’s managing director Sanjay Patel. “A thrilling match which went down to the wire, a brilliant atmosphere inside the crowd with lots of families and children

The figures beat the previous most watched women ’ s cricket match in the country – the third England IT20 against India last week, which attracted a peak audience of 1.24 million. The ECB, meanwhile, sys the coverage across all channels reached more than 3.8 million people who watched at least three Sanjay Patel, Managing Director, The Hundred , previously told Sport Industry Group that while he was cautious about the women ' s competition being an 'overnight success', it had already been a success in terms of raising the profile of women ' s sport. However, after record -breaking figures for the opening

a crowd of people watching a baseball game © Provided by City AM

The opening match of The Hundred, English cricket’s new competition, attracted a record UK television audience for a women’s match.

A peak audience of 1.95m watched as the Oval Invincibles beat the Manchester Originals in a closely-fought curtain-raiser to the tournament.

The figures marked an encouraging start for a competition that has divided opinion since it was announced it in 2018.

Across BBC Two and Sky Sports’ Cricket, Mix and Main Event channels, the game reached more than 3.8m people

Nearly 35 per cent of viewers were female, a boost to the England and Wales Cricket Board’s mission of reaching new audiences.

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View comments. I was buzzing so much after playing in the opening game of the Hundred on Wednesday night at The Oval that I was still awake at 4.30am. I texted my friend and Manchester Originals captain Kate Cross to ask if she was too, and she came to my room and chatted until 5.15. Put it this way: I've not felt nerves like it since the 2017 World Cup final. We were all aware how important it was for women ' s cricket for us to get off to a good start, and you could feel the tension. Laura Jackson, one of our seamers, had never played on TV before, so after she got a wicket with her

Broadcast simultaneously on BBC Two and Sky Sports, the peak combined viewing figures of 1.95 million meant the game broke UK viewing records for women ' s cricket - surpassing the peak audience of 1.24 million who watched last week's England v India T20. " The Hundred is all about throwing cricket 's doors open for everyone, and the response to last night's game has been remarkable. We know this is only the first game and there is a still a lot of hard work ahead," he added.

The figures comfortably eclipsed the previous most watched women’s cricket match in this country, England’s third IT20 against India last week, which pulled in 1.24m viewers.

The start of The Hundred also coincided with the busiest day of ticket sales since they were put on general sale. More than 11,000 tickets were bought for remaining matches across the competition.

“We couldn’t have asked for a better start to The Hundred,” said the competition’s managing director Sanjay Patel. “A thrilling match which went down to the wire, a brilliant atmosphere inside the crowd with lots of families and children, and record figures watching at home.”

Players past and present also gave The Hundred a warm welcome.

Michael Vaughan, former England captain and BBC pundit, wrote on Twitter: “I think this Hundred is going to be a huge success. What a great advert for the women’s game.”

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The total viewing figures on the BBC were only fractionally short of the peak of 1.7 million who watched England’s men Twenty20 fixture with Pakistan last Sunday on the BBC. The figures will delight the ECB who have faced years of criticism over locking cricket away behind the Sky paywall. There are only ten of 32 men’s matches live on the BBC and eight from the women ’ s tournament but the ECB will see those as crucial for building a following away from the mainstream cricket audience.

This is a list of Women ' s One-Day International cricket records , that is record team and individual performances in Women ' s One Day International matches.

Former England off-spinner Monty Panesar also threw his support behind it. “Loving the new format, going to be a success,” he tweeted.

Kate Cross, whose Manchester Originals outfit ended up on the losing side, still seemed overwhelmingly positive about the new format.

“Does it honestly get any better than that?!” she posted after the game.

The men’s competition starts this evening with the same fixture at the Oval.

The post Opening match of The Hundred sets UK TV record for women's cricket appeared first on CityAM.

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