Sport Germany against Japan: That is why gang advertising at the 2022 World Cup is not the same everywhere. But not all spectators get the same advertising. We show you why.

18:40  23 november  2022
18:40  23 november  2022 Source:   t3n.de

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Bandenwerbung beim WM-Spiel zwischen den USA und Wales im Ahmed bin Ali Stadium in Ar-Rayyan. © dpa gang advertising in the World Cup game between the USA and Wales in the Ahmed bin Ali Stadium in AR-Rayyan. At the European Football Championship , it was discussed why a majority of the gang advertising was Chinese , after all, the tournament is only played out with European national teams. However, the continental tournament is of great importance for the Asian market. Also at the currently ongoing World Cup in Qatar, all sorts of large companies are promoting the gangs on the edge of the field, and here too the advertising that is shown in Iran is different Look at the same game. In top football, however, there are other interesting aspects in terms of gang advertising. If a German team plays abroad, the German viewer often sees the advertising of German companies on the gangs around the field. This may seem strange at first glance, since fans of the French, Spanish or English team on the other side can also follow the game and do less with the German products. [Crosslinks IDS = "15105,15159,1513198"] There is a simple explanation for this: Double production can be used for games from different countries. In this case, different gang advertisements are played on both sides of the field. The transfer of German television then takes place, for example, from the main grandstand and films towards the opposite line, where German advertising flickers across the gang. The Italian television team is on the back and films on the main grandstand and the domestic ads. So both German and Italians are played out "their" advertising. Technically even greater possibilities and flexibility, the whole thing can be solved even more specifically technically without the fan noticing something. The Fraunhofer Institute for Intelligent Analysis and Information Systems has developed an technology that is able to exchange gang advertising during the live broadcast of a football game. So every TV station should be able to play even target group-friendly advertising. The AI-based system can play various advertisements in the same gang to a million audience without anyone noticing it. [YouTube _hredhkq4gk] Some time ago, a video of the English Premier League game between Watford and Middlesbrough Viral showed, which shows how the whole thing can look like in reality. The implementation to be seen already dates from 2017 and is due to the company Adi , which specializes in LED screen technology. For the mere eye, it cannot be seen that the gang advertising to be seen does not correspond to the one that the viewer has in the stadium.

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A man's pet cockatoo shot to fame after he discovered she had an ear for music - and loves to bop along to the likes of Kate Bush, Vengaboys and even METALLICA. David Holt, 41, has had his feathered companion, Pearl, for 14 years and they have a close bond. David discovered nine years ago that Pearl has a keen ear for music. The bird bops her head in time to the music when a song has a rhythm she likes - a talent which has amassed her thousands of online fans. Some of her favourite tracks include Kate Bush's 'Running Up That Hill', 'Blurred Lines' by Robin Thicke and even Metallica's 'Enter Sandman'. Pearl's 350k-strong fanbase on TikTok send recommendations for new tracks to try daily and David says he won't stop until Pearl tells him to. David, a project engineer, from Cumming, Georgia, US, said: "I DJ as a hobby so I would often have music playing - that was where it started. "At first simple songs were better but now Pearl understands rhythm, I can throw anything at her. "Old school trance is her favourite - I'll be playing it while I have a shower and when I come out, she's sat on the counter dancing to it. "All I can think is she watched me dance once and copied - but now she just vibes on her own." The 24-year-old Goffin's Cockatoo was previously owned by David's aunt before he adopted Pearl in 2008.

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