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Tech & Science With Toys R Us gone, Amazon wants to send out a holiday toy catalog of its own

11:20  05 july  2018
11:20  05 july  2018 Source:   msn.com

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Toys R Us was plagued with billions in debt when permanently closed last month — in part because of competition from online stores like Amazon . For many kids, its “Big Book” toy catalog was a staple of fall.

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Now that Amazon has helped kill off Toys R Us, it wants to borrow the retailer’s iconic print holiday toy catalog. The online behemoth is interested in creating its own print catalog to mail out and also be handed out at Whole Foods (which it owns), according to Bloomberg.

Toys R Us was plagued with billions in debt when permanently closed last month — in part because of competition from online stores like Amazon. For many kids, its “Big Book” toy catalog was a staple of fall. The 100-page catalog would arrive near the end of October for kids to look through and create a wishlist before December.

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What went wrong with Toys R Us ? The toy store chain had lost its way long before it filed for bankruptcy. Even its Sunday newspaper inserts were an event and its holiday season " toy book" was much perused by children in order to pick out what gifts they planned to ask for.

Toys R Us files for liquidation, likely spelling its end in the U . S . The closures, including Babies R Us locations, mean the end of an era for toy shoppers. Toys R Us said going - out -of-business sales would begin at all stores immediately.Gift cards can be redeemed for the next 30 days.

Now that the retailer is done, various companies are trying to scoop up the customers that headed to their shelves every December. Party City, for example, will open 50 pop-up toy shops for the holidays. Target will have more store space for toys.

It’s just especially amusing that Amazon, having helped kill off these physical retailers, is trying to learn from them to make even more money. It bought Whole Foods last year and had even been interested in acquiring some Toys “R” Us locations before the store closed. Maybe next we’ll hear that Amazon has a special holiday mascot called Geremy the Giraffe.

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