Tech & Science: YouTube quietly added free, ad-supported movies to its site - PressFrom - United Kingdom
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Tech & ScienceYouTube quietly added free, ad-supported movies to its site

09:55  17 november  2018
09:55  17 november  2018 Source:   techcrunch.com

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YouTube quietly added around 100 ad - supported Hollywood movies to its site , beginning last month, according to a new report from AdAge. The addition of a an ad - supported movies marketplace on YouTube follows Roku’s entry into this market, which began last year with the launch

You're viewing YouTube in Russian. You can change this preference below. However, a deal should make Yahoo the new home of Hulu's free video.

YouTube quietly added free, ad-supported movies to its site © REUTERS/Dado Ruvic/Ilustration A 3D-printed YouTube icon is seen in front of a displayed YouTube logo in this illustration taken October 25, 2017. REUTERS/Dado Ruvic/Ilustration YouTube quietly added around 100 ad-supported Hollywood movies to its site, beginning last month, according to a new report from AdAge. The titles include a mix of classics like "Rocky" and "The Terminator," as well as other family fare like "Zookeeper," "Agent Cody Banks," and "Legally Blonde," among others.

Before, YouTube had only offered consumers the ability to purchase movies and TV shows, similar to how you can rent or buy content from Apple's iTunes or Amazon Video.

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During its BrandCast ad event in New York, the streaming site revealed that the programs would be free and ad - supported . Bloomberg reports that YouTube has spent hundreds of millions of dollars funding more than 40 original shows and movies in the next year, hoping to attract more advertisers.

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Currently, YouTube is serving ads on these free movies, but the report said the company is open to working out other deals with advertisers - like sponsorships or exclusive screenings.

YouTube's advantage in this space, compared with some others, is its sizable user base of 1.9 million monthly active users and its ability to target ads using data from Google .

The addition of an ad-supported movies marketplace on YouTube follows Roku's entry into this market, which began last year with the launch of its free collection of movies, called The Roku Channel.

This year, Roku has been expanding the type of content on that channel to also include things like live news from ABC News, Cheddar, Newsmax, Newsy, People TV, Yahoo and The Young Turks, and - more recently - entertainment and live sports.

Walmart also offers its own free movies collection through Vudu, and recently teamed up with MGM on original content for the service. Tubi operates a streaming service with free, ad-supported content, too. And Amazon is rumored to be working on something similar.

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YouTube's latest Rewind video, the annual recap touting "the videos, music and trends that defined YouTube in 2018," has become the most disliked video ever in the website's history. The previous holder of this dubious title was Justin Bieber's Baby, which over the course of eight years racked up an impressive 9.8 million dislikes. YouTube's 2018 Rewind, meanwhile, charged ahead of this figure in less than two weeks, passing 10 million dislikes (according to LikesCounter) early on December 13th. So why all the hate? No one video can appeal to all people, after all.

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