Tech & Science: Spotify To Ban Ad Blocker Users - PressFrom - United Kingdom

Tech & ScienceSpotify To Ban Ad Blocker Users

11:06  11 february  2019
11:06  11 february  2019 Source:

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Spotify is taking measures against ad block users by banning or suspending their accounts, according to its updated Terms and Conditions of Use policy. After the policy takes effect on March 1st, the audio streaming giant can block accounts caught using ad block programs without warning.

"The new rules specifically state that 'circumventing or blocking advertisements in the Spotify Service, or creating or distributing tools designed to block advertisements in the Spotify In an updated Terms of Service policy sent out on Thursday, Spotify is now explicitly banning ad blockers .

Spotify To Ban Ad Blocker Users © Getty Images/Lionel Bonaventure Spotify Logo

The new Spotify update is a crackdown on free users who take advantage of third-party apps and workarounds to block ads. Apparently, the new rule immediately suspends the account upon detection of these ad-block users. Here’s what we know about this update.

According to Techspot, Spotify has updated their Terms of Service rules to deal with users who bypass the app’s free version ad breaks in between songs. To rid the free Spotify version of ads, these users would often have to rely on third-party apps to bypass the ads and make the app work similar to its paid subscription version. Both using and creating these bypass tools would get these users' accounts banned. We’ve yet to know if Spotify will IP block these music listeners.

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The fight against ad blocker is getting even more vicioous. Spotify , a music streaming website, has announced that it will soon start banning users who will be detected using ad blockers . This applies only to free accounts, because one of the advantages of subscription is the lack of ads .

Now Spotify is going to crack down on subscribers who use ad blockers . According to a new terms of services taking effect on March 1st, 2019 they will start to ban accounts that use ad blockers . According to Spotify , 1.3% of their users are using ad blockers with their free app.

Previously, the Terms of Use would send a warning to users upon their first offense. After the warning, users can access the app again after re-installing or upgrading to the paid version of Spotify. If the offense is repeated, Spotify would send a ban notification to their emails and take down the users' accounts.  However, Spotify won’t play nice with these users anymore after the new terms are enforced in the app.

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The new terms immediately ban these users upon detection. The strict crackdown could prevent revenue losses for Spotify. At the moment, most of Spotify’s revenue comes from their subscription fees and a few of it come from their ads. Moreover, Spotify ads on the free version are still mostly about promotion for their subscription version and rarely of any other product.

Nevertheless, the crackdown on these third-party app users not only protects their revenue, but also their overall security, just in case the third-party apps extend beyond app features, such as accessing user data and other important account details.

The new, strict terms of use will become active starting March 1. Free version users are heavily discouraged from trying out ways to bypass the ads through third-party app means as the ban will surely find them. We’ve yet to know what security measures the Spotify app will have next month.

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