Tech & Science: Social media firms team up with advertisers to fight online harms - PressFrom - United Kingdom
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Tech & ScienceSocial media firms team up with advertisers to fight online harms

12:50  18 june  2019
12:50  18 june  2019 Source:   msn.com

Spies set to help banks fight fraud as GCHQ will share intelligence to help firms guard against cyber attacks

Spies set to help banks fight fraud as GCHQ will share intelligence to help firms guard against cyber attacks According to UK Finance, which represents British banks, financial fraud cost £845million last year – a rise of 16 per cent compared to 2017. But GCHQ will share information to thwart fraud.

The social media firms said they would work with smaller companies to help them tackle extremist content and organizations such as the Center for Strategic and International Studies to work on ways to counter online extremism and hate. All four companies have initiatives to counter online hate speech

Ben Wallace, the security minister, says a Conservative government would consider financial penalties to force tech firms to act.

Social media firms team up with advertisers to fight online harms © Getty Social media giants including Facebook and Google have formed a new alliance with brands and ad agencies in a bid to crack down on harmful material online.

A total of 16 brands, including Unilever, Diageo and Procter & Gamble, have signed up to a new working group that will lobby publishers and platforms to remove harmful and misleading content and “rapidly improve” digital safety.

Founded by the World Federation of Advertisers, the so-called Global Alliance for Responsible Media also includes agencies such as WPP, Publicis and Omnicom, alongside Facebook, Google and Twitter.

The industry-wide initiative, which was unveiled at Cannes Lions festival, comes amid growing concern that the quantity of harmful, extreme and fake material online is damaging trust in advertising.

Tech firms work with Samaritans on purging harmful content

Tech firms work with Samaritans on purging harmful content Facebook, Google, Snapchat and Instagram should develop technology that can identify and tackle harmful content, including that promoting suicide, Health Secretary Matt Hancock will say today.

The conduct of Facebook in the data breach involving Cambridge Analytica gives the Government reason to question whether the social network can be trusted to cooperate in the fight against online falsehoods, said Home Affairs and Law Minister K. Shanmugam on Thursday (March 22).

Not every social media offense is fireable under the law. Some online speech is protected. Employer social media policies “are found to be unlawful when they interfere with the rights of employees under the National Labor Relations Act, such as the right to discuss wages and working

Social media firms team up with advertisers to fight online harms © Getty Earlier this year a string of major brands such as Nestle and Disney pulled advertising from Youtube following claims their adverts appeared alongside child exploitation videos.

“For far too long, issues with trust in our industry have been managed one conversation at a time,” said Gerry D’Angelo, global media director at Procter & Gamble.

“Now for the first time, the formation of this alliance is an opportunity to harness our collective efforts for the greater good.”

The new group has pledged to meet regularly and report back on its progress to the industry. The first meeting is scheduled to take place tomorrow in Cannes.

Gallery: Social media pet peeves: are you guilty of these? (StarsInsider)

The alliance marks the latest effort by social media firms to demonstrate their commitment to tackling the problem of online harms amid growing calls for regulation.

The government has unveiled plans for a new regulator with powers to fine or even ban internet firms if they fail to properly police the material posted to their platforms.

Tech firms work with Samaritans on purging harmful content

Tech firms work with Samaritans on purging harmful content Facebook, Google, Snapchat and Instagram should develop technology that can identify and tackle harmful content, including that promoting suicide, Health Secretary Matt Hancock will say today.

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Last week the Chartered Institute of Marketing warned brands should “carefully consider” whether they should continue to advertise on social media.

Carolyn Everson, Facebook’s vice president of global marketing solutions, said: “I applaud and support the leadership of the alliance for this collaboration to do more for the people we serve.

“We are resolute in our commitment to provide a safe community, and we know we can’t do this alone.”

MSN are empowering Women In Sport this summer. Find out more about our campaign and the charity fighting to promote the transformational and lifelong rewards of exercise for women and girls in the UK here.

Betting companies hit with fines of £19.6m over a year.
The regulator said it had carried out more than 160 investigations over 12 months.

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