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Tech & ScienceAugmented reality isn't about replacing virtual reality

17:20  19 september  2019
17:20  19 september  2019 Source:   pocket-lint.com

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Augmented reality (AR) is an interactive experience of a real -world environment where the objects that reside in the real -world are enhanced by computer-generated perceptual information

Augmented reality and virtual reality are inverse reflections of one in another with what each technology seeks to accomplish and deliver for the user. Virtual reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.

Augmented reality isn't about replacing virtual reality © Provided by Pocket Lint Limited Augmented reality isnt about replacing virtual reality image 1

One of the leading figures in augmented reality, Caspar Thykier, believes that AR will happily sit alongside virtual reality in the future rather than replace it.

"Most of the conferences over the last three to five years have pitted AR and VR against each other," explained the CEO and co-founder of Zappar to the Pocket-lint podcast. "I don't think that's the case. AR and VR are profoundly different experiences and they do different jobs incredibly well. Clearly VR requires a different form factor, a different headset, a different kind of experience, and AR can be more ubiquitous because of the nature of it on mobile devices. I don't think it is replacing it, but I do think that they are beginning to find their own rhythms in terms of what they can do well in terms of their own life cycles."

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In augmented reality , users see and interact with the real world while digital content is added to it. If this sounds unclear think of Pokemon Go – millions of people all over the world have been rushing with their smartphones in search for small virtual creatures. That’s the most vivid example of augmented

Augmented reality (AR) and virtual reality (VR) are becoming hot buzzwords in the tech ecosystem. Giant companies are placing bets and investors are pouring capital The space is on fire. But what defines and distinguishes augmented reality and virtual reality ? Let’s start with Merriam-Webster

Founded in 2010, Zappar specialises in augmented reality experiences for brands allowing them to turn almost anything like print, products, packaging or even a place into an interactive experience that can serve a video or offer you more information.

Read more: Seven ways augmented reality can change the way you use your phone (Popular Science)

The CEO, who discussed a wide range of topics around augmented reality on the podcast, also believes that the advent of mobile webAR experiences rather than having to rely on native apps will help increase awareness and use of the technology over the next three years.

"I think that opens up lots of opportunities for certain brands and businesses to be more accepting of the potential of AR. Specifically in connected packaging and that ability to scan different types of packaging and products to access all sorts of types of information. Some of it might fit in that surprise and delight type of storytelling and some of it informational and instructional."

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In this new video we are going to explain you what is the difference between Augmented Reality and Virtual Reality . We are sure many of you have heard about

And perhaps most tellingly, no virtual reality or augmented reality promises, even as just about every other major tech company invests heavily in VR and AR. Watching and waiting for a market develop, especially in a technology where consumer expectations and product reality are out of sync, is just

Google and Apple are already experimenting with webAR based experiences for both information and shopping.

Watch: Midwifery students use augmented technology to improve clinical skills (Reuters)

Over the summer Google launched a number of augmented reality animals using ARCore, such as sharks and lions, that search users could put into the real world to see just how big they are, while Apple offers, through ARKit, web retailers the ability to let shoppers see the size of products in their home via the iPhone or iPad.

Thykier welcomes the support:

"Google and Apple's involvement and push into AR is a good thing. This continued shift in the importance of the camera on these devices definitely opens up more opportunities."

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Virtual reality - a three-dimensional computer-simulated environment that mimics physical presence in a real world. It can model objects, calculate Augmented reality can be described as an additional layer to our reality . It does not replace the real world, it just adds something, you can still see or hear

We already have Virtual Reality , a system where you put a headset on and replace the real world with a On a high level, Augmented Reality is what happens when you take the real world and add Augmented Reality offers the potential for very interactive experiences, but still tethered to the real

Read more: New Apple Maps patent puts drivers in a world of augmented reality (TechRadar)

But it's not all rosy, the CEO does admit that having to hold your phone or tablet to see the experiences can be a barrier, but that many people outside the industry don't think like that at the moment:

"I still think we are a few years out from that, I think most people don't think about that because they are so reliant on their phone for other things. It certainly will be nice when it's handsfree, no question, it will really open up some fun experiences."

You can listen the full interview in the Pocket-lint podcast out this Friday.

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Augmented reality isn't about replacing virtual reality

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