Tech & Science: Facebook will be sticking ads with polls, games and AR into News Feed - - PressFrom - United Kingdom
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Tech & Science Facebook will be sticking ads with polls, games and AR into News Feed

19:30  19 september  2019
19:30  19 september  2019 Source:   cnet.com

Facebook wants to be relevant in news again, and it’s willing to pay millions to bring back publishers

Facebook wants to be relevant in news again, and it’s willing to pay millions to bring back publishers The company is building a new news effort

Would you interact with a digital ad featuring polls , games , augmented reality ( AR ), or some Frankensteinian combination of the three? The social network this morning announced it will broadly launch three new ad units on its platform, starting with polls and playable ads in the mobile News

Facebook is now testing augmented reality ads in its News Feed , the company The AR ads themselves look like any traditional, static ones, however they come alive after users click or AR Ads are the latest example of Facebook going all in on augmented reality. At its F8 developers conference

a sign in front of a store: Un quiosco de Facebook durante su conferencia para desarrolladores F8 2017.  © Claudia Cruz/CNET

Un quiosco de Facebook durante su conferencia para desarrolladores F8 2017.

Facebook is introducing new, interactive advertising to its News Feed, adding ads that integrate polls, simple gaming and augmented reality into the main destination people go when they check the most popular social network in the world. 

With more than 2 billion daily active users, Facebook is one of the world's most powerful advertising giants. Its massive advertising revenue totaled $55 billion last year. But a string of scandals centered on ad targeting and user privacy have put the company on the defensive -- and led to a record $5 billion fine from the Federal Trade Commission in July. 

Facebook said that the companies and the brands behind these new interactive ads won't see individual-level data about how people participate. So if you take part in a poll, the company and brand will get aggregate info about how many people voted for each option, but they won't see individuals who participated, Facebook said. Augmented-reality ads -- which could, for example, show how different lipstick colors look on a live camera capture of your face -- won't save your image, the company said. 

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