Tech & Science: Facebook making ads more playful - - PressFrom - United Kingdom
  •   
  •   

Tech & Science Facebook making ads more playful

12:30  20 september  2019
12:30  20 september  2019 Source:   msn.com

Facebook is still at work on its weird TV streaming device with a built-in camera

Facebook is still at work on its weird TV streaming device with a built-in camera The company is reportedly trying to get Netflix and Disney+ on board

" Advertising needs to work harder than ever to be more relevant and rewarding for the people we're making it for," said Facebook vice president of global "Creativity, as always, is the key and our new polling, AR, and Playable Ads are great examples of more interactive and playful ways to surprise

Facebook said Thursday it will let advertisers pack more fun into marketing messages with augmented reality, games and playful polls to prompt interactions. People using the leading social network or its Instagram or Messenger services could be enticed with ads that ask for opinions, invite game moves

a sign in front of a tree: Ads with such interactive features are not uncommon, particularly on smartphones. © JOSH EDELSON / AFP Ads with such interactive features are not uncommon, particularly on smartphones.

Facebook said Thursday it will let advertisers pack more fun into marketing messages with augmented reality, games and playful polls to prompt interactions.

People using the leading social network or its Instagram or Messenger services could be enticed with ads that ask for opinions, invite game moves, or tap into camera capabilities to provide a virtual glimpse at how they might look wearing certain lipstick.

Ads with such interactive features are not uncommon, particularly on smartphones.

Facebook open-sources algorithms for detecting child exploitation and terrorism imagery

Facebook open-sources algorithms for detecting child exploitation and terrorism imagery Crowdsourcing a better solution to disturbing photos and videos

Facebook says advertisers will be able to inject interactive features to make their messages more enticing. "Creativity, as always, is the key and our new polling, AR, and Playable Ads are great examples of more interactive and playful ways to surprise, delight, inform, and connect with the

Facebook making ads more playful . Sep 19 2019. “ Advertising needs to work harder than ever to be more relevant and rewarding for the people we’re making it for,” said Facebook vice president of global business marketing and chief creative officer Mark D’Arcy.

"Advertising needs to work harder than ever to be more relevant and rewarding for the people we're making it for," said Facebook vice president of global business marketing and chief creative officer Mark D'Arcy.

"Creativity, as always, is the key and our new polling, AR, and Playable Ads are great examples of more interactive and playful ways to surprise, delight, inform, and connect with the audiences and communities we all serve."

The rise of interactive advertising is a strong example of how internet users in the era of smartphones and social media have become part of the creative process online and expected engagement, according to D'Arcy.

Ads at a "Stories" feature at ephemeral photo and video sharing service Instagram already allows for polls or fielding questions. Those tools will now be applied to video ads in the leading social network mobile app, according to Facebook.

Facebook advertisers will be able to incorporate augmented reality into marketing messages in the coming months, according to executives.

TikTok turns its back on political ads .
Youth-friendly TikTok on Friday said it won't allow political ads because they would clash with the "light-hearted" feeling at the social network where people share playful video snippets. TikTok, which is owned by Chinese firm ByteDance, is dabbling with paid advertising at the service, which has proven a hit with teenagers, vice president of global business solutions Blake Chandlee said in an online post."We're intent on always staying true to why users uniquely love the TikTok platform itself: for the app's light-hearted and irreverent feeling that makes it such a fun place to spend time," Chandlee said.

—   Share news in the SOC. Networks

Topical videos:

usr: 1
This is interesting!