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Tech & Science TikTok turns its back on political ads

11:30  05 october  2019
11:30  05 october  2019 Source:   msn.com

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Youth-friendly TikTok on Friday said it won't allow political ads because they would clash with the "light-hearted" feeling at the social network where people share playful video snippets. TikTok , which is owned by Chinese firm ByteDance, is dabbling with paid advertising at the service

Youth-friendly TikTok on Friday said it wonrsquo;t allow political ads because they would clash with the ldquo;light-heartedrdquo; feeling at the. TikTok , which has its headquarters in Southern California, lets advertisers sponsor hashtag contests or run short-form ads in keeping with the short

a close up of a remote control: TikTok claimed some 500 million users worldwide last year, making it one of the most popular worldwide apps. © JOEL SAGET / AFP TikTok claimed some 500 million users worldwide last year, making it one of the most popular worldwide apps.

Youth-friendly TikTok on Friday said it won't allow political ads because they would clash with the "light-hearted" feeling at the social network where people share playful video snippets.

TikTok, which is owned by Chinese firm ByteDance, is dabbling with paid advertising at the service, which has proven a hit with teenagers, vice president of global business solutions Blake Chandlee said in an online post.

"We're intent on always staying true to why users uniquely love the TikTok platform itself: for the app's light-hearted and irreverent feeling that makes it such a fun place to spend time," Chandlee said.

How TikTok could be used as a tool for disinformation

  How TikTok could be used as a tool for disinformation Like Facebook, Instagram, or YouTube, TikTok appears vulnerable to those who would spread disinformation.TikTok is all fun and memes, until it isn’t. On Friday (Nov. 1), Reuters reported that the US government opened a probe into the merger that effectively landed the Chinese-owned app in the United States, the $1 billion acquisition of the American app Musical.ly. Earlier this month, US lawmakers called for such an investigation, worried about the country’s cybersecurity, and Chinese censorship on the platform.

Youth-friendly TikTok on Friday said it won't allow political ads because they would clash with the "light-hearted" feeling at the social network where In this file photo taken on December 14, 2018 a photo taken in Paris shows the logo of the application TikTok ; Youth-friendly TikTok has said it won't

San Francisco (AFP) - Youth-friendly TikTok on Friday said it won’t allow political ads because they would clash with the “light-hearted” feeling at the social network TikTok , which has its headquarters in Southern California, lets advertisers sponsor hashtag contests or run short-form ads in keeping with

"In that spirit, we have chosen not to allow political ads on TikTok."

TikTok, which has its headquarters in Southern California, lets advertisers sponsor hashtag contests or run short-form ads in keeping with the short video snippet style at the service.

The company recently began testing a TikTok Creator Marketplace where marketers can connect with popular users, or "creators," at the service for advertising campaigns.

TikTok lets users overlay special effects on short video clips in which they express themselves in ways such as dancing or lip-synching songs.

"We're in the early days of introducing and experimenting with different ad formats, and we're exploring a variety of opportunities for brand partners," Chandlee said.

The threats against TikTok are beginning to add up

  The threats against TikTok are beginning to add up Regulation, competition, and a tongue-tied chief executive are making life hard at the fast-growing appIt has been less than two weeks since two senators first asked the director of national intelligence to look into whether TikTok, the looping short-form video app owned by Chinese company ByteDance, poses a security risk to the United States. On Friday, the investigation entered phase two: an inquiry into whether ByteDance might be forced divest Musical.ly, an American app that ByteDance acquired in 2017 for $1 billion and helped form the basis for TikTok.

San Francisco (AFP) - Youth-friendly TikTok on Friday said it won’t allow political ads because they would clash with the “light-hearted” feeling at the social network TikTok , which has its headquarters in Southern California, lets advertisers sponsor hashtag contests or run short-form ads in keeping with

San Francisco: Youth-friendly TikTok on Friday said it won’t allow political ads because they would clash with the TikTok , which has its headquarters in Southern California, lets advertisers sponsor hashtag contests or run short-form ads in keeping with the short video snippet style at the service.

"The nature of paid political ads is not something we believe fits the TikTok platform experience."

Online platforms including Facebook, Twitter and YouTube have been under pressure to prevent their platforms from becoming hotbeds of misleading political rhetoric and manipulation since social networks were used as tools to sway voters in the 2016 US election.

Facebook has tightened rules for political ads as part of efforts to prevent abuses.

TikTok claimed some 500 million users worldwide last year, making it one of the most popular worldwide apps.

It expanded its reach to the US with a merger with Musical.ly two years ago.

Teens have been flocking to the service, which allows them to create and share videos of 15 seconds.

ByteDance has a version of TikTok in China called Douyin.

TikTok apologises for removing viral Xinjiang clip .
Chinese-owned app TikTok has admitted it briefly removed a viral video that condemned Beijing's crackdown on Muslims in Xinjiang and apologised to the US teen who posted the clip. Chinese-owned app TikTok has admitted it briefly removed a viral video that condemned Beijing's crackdown on Muslims in Xinjiang and apologised to th In a post that has now been seen 1.6 million times, Feroza Aziz begins talking about eyelash curling but quickly switches to decrying China's mass detention of ethnic Uighurs and other minorities in its far northwest.

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