Tech & Science: How Pinterest became the only app where people want ads - - PressFrom - United Kingdom
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Tech & Science How Pinterest became the only app where people want ads

08:00  22 october  2019
08:00  22 october  2019 Source:   qz.com

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On Pinterest , the line between what’s an ad and what’s real is very blurry. Pinterest ’s head of engineering Jeremy King, who joined the platform from Walmart back The nine-year old app isn’t just making it easier to shop, it’s also become a powerful platform for people to tell others where to shop.

Your Pinterest ad campaign type will determine what ad format you use, as “Two-tap” ads ( where the first click resulted in a zoom-in) no longer exist. Pinterest is notorious for being a place where people save and search As an advertising /marketing agency owner, I hope that Pinterest soon

Chonburi, Thailand - January 01, 2018 : Apple iPhone 8 Plus showing Pinterest application on mobile. It was held by woman hand in cafe shop. Chonburi, Thailand - January 01, 2018 : Apple iPhone 8 Plus showing Pinterest application on mobile. It was held by woman hand in cafe shop.

Editor’s note: The opinions in this article are the author’s, as published by our content partner, and do not represent the views of MSN or Microsoft.

It’s hard to tell the difference between what’s an ad and what’s not these days on Pinterest. A search for “women’s hiking pants” on the platform yields hundreds of vivid, pleasant images of the outdoors—very few of which don’t lead to a checkout page on a retailer’s site. You’ll see a mix of promoted Pins from popular athletic gear retailers like Fabletics and Athleta, as well as “Shoppable Pins” and “Shop the Look” pins from retailers. The platform classifies the latter two as “non-ads,” even though clicking on either will direct users to a link for purchase.

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On Pinterest , the line between what’s an ad and what’s real is very blurry. Pinterest ’s head of engineering Jeremy King, who joined the platform from Walmart back The nine-year old app isn’t just making it easier to shop, it’s also become a powerful platform for people to tell others where to shop.

On Pinterest , the line between what’s an ad and what’s real is very blurry. Pinterest ’s head of engineering Jeremy King, who joined the platform from Walmart back The nine-year old app isn’t just making it easier to shop, it’s also become a powerful platform for people to tell others where to shop.

Shoppable Pins display the current price of the item, and clicking on them takes you directly to the retailer’s site, where users can make purchase the item itself. Brands upload Shoppable Pins to Pinterest, and then users share them organically. Similarly, with “Shop the Look” pins, retailers and influencers can tag any products for sale in photos.

On Pinterest, the line between what’s an ad and what’s real is very blurry. Pinterest’s head of engineering Jeremy King, who joined the platform from Walmart back in March, acknowledges that it can be hard for users to tell the difference between organic pins and ads. “Most of the time [users] don’t even know they’re ads,” King told Quartz. “In fact, sometimes they think pins are ads and they’re not. And sometimes that ads are pins and they’re not.

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Types of Pinterest Ads . Your Pinterest ad campaign type will determine what ad format you use, as “Two-tap” ads ( where the first click resulted in a zoom-in) no longer exist. And since all ads are Promoted App Pins look and act just like a Promoted Pin or Promoted Video Pin, only they link to a

Considering adding Pinterest to your social media marketing portfolio? Learn everything from how to set up Pinterest , in a nutshell, is a platform, where users create boards and save items of interest as Pins • An engagement audience that engaged with your previous Pins: People who have clicked on

Pinterest, once a simple curation tool for ideas you found on the internet, such as DIY infinity scarves or recipes for mug cake, is growing into something bigger. The social media platform is is now a power tool for online shopping. Since the launch of the current iteration of Shoppable Pins last October, the number of clicks to retail sites have tripled, a company representative told Quartz. Earlier this week, Pinterest announced that users could fine-tune the algorithms that powered their Home Feeds, offering users a degree of control over how they’re profiled—not to mention the ads that target them. The platform unveiled shopping tools last year that directed users to where they could buy certain items in a Pin, and back in March, Pinterest invited retailers to upload their entire product catalogs on Pinterest for free.

The company works with thousands of retailers around the world to create ad experiences, including big names like Target, Walmart, Ikea, Ulta, and Levi’s. Last month, the platform upgraded its visual search technology to be able to effectively identify 2.5 billion objects from home furnishings to clothing and integrated it with Shoppable Pins. For example, if you like the color of paint on a certain wall, you can snap a photo of it and it will direct you to where you can purchase the color on Home Depot’s website.

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You only want followers who will engage with your Pins – which tells Pinterest they should be sharing your content out faster and more widely. Add the Profile widget to give people a preview of your Pinterest account right on your website – and an easy way to follow! This could go in your sidebar

Phase 2 begins Pinterest automation. This is where we get into the tools and marketing strategy that To the outreach strategy to the group board administrators and how to make sure that you're An important reminder is that you want to you take enough time to fully understand the Pinterest app

a screenshot of a cell phone: Shoppable Pin © Provided by Atlantic Media, Inc. Shoppable Pin

The nine-year old app isn’t just making it easier to shop, it’s also become a powerful platform for people to tell others where to shop. While it’s highly unlikely you’d ever see someone sharing an ad they saw on Facebook or Twitter with a friend, that’s the equivalent of what many of Pinterest’s 265 million users—two-thirds of them female—do on a regular basis. Pinterest users are organically curating brand-produced Pins onto their personal Boards, where they’ll pop up in the feeds of other like-minded users. You might notice that a friend from high school just pinned a pair of pair of charcoal Allbirds to her “Shoes” board, and if you love her style, you can have them shipped to you in a few taps. “Shoppable Pins” and “Shop the Look” pins don’t have the tell-tale “Promoted by” disclaimer that accompanies ads on Pinterest. But in the sense that they alert a captive audience to a product, how much it costs, and where they can buy it, it effectively serves the same purpose.

King described a conversation he had with a Pinterest employee, who said, “If you took all of the ads off of Facebook, nobody would care. And that’s not true with Pinterest.” The platform’s embrace of advertisers perhaps isn’t too shocking, considering many of its users are looking to buy something, or plan for something when they use the app. That stands in contrast to Facebook, Instagram, or Twitter, which are primarily used to to stay connected to with friends or follow daily conversation on the news. Pinterest is where users go when they’re remodeling their home, planning a wedding, or even a nautical-themed baby shower. The platform can come up with a physical product that matches your abstract idea, and now gives you a way to shop it as well.

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This new ad feature gives Pinterest the ability to tap into consumer purchase behavior more than ever. Pinterest is notorious for being a place where people save and search As an advertising /marketing agency owner, I hope that Pinterest soon releases search volume data, which would be absolute gold.

Would you like to increase your Pinterest advertising results & reduce ad spend - or just make sure your first campaign is a success? If you want to try them, start out with campaigns that target people who already know you Save time, stay active easily with the browser extension and mobile app .

a screenshot of a cell phone © Provided by Atlantic Media, Inc.

Just under half of Pinterest users go to the platform to shop or find products, according to a Cowen and Company study cited by eMarketer in January. Meanwhile, on platforms like Facebook, Twitter, Snapchat, and Instagram, shopping is the primary goal for a very small percentage of users. Which may well be why, after a year of many failed or unimpressive tech IPOs, Pinterest is still trading above its IPO price.

But until recently, Pinterest hasn’t reaped the profits of playing such a vital role in people’s purchasing decisions. Pinterest earned $700 million from ad sales last year, a 50% increase from 2017, but still below other platforms less-suited to shopping. For comparison, Twitter, which has about 320 million active users, reported $791 million in advertising revenue for 2018.

Berlin, Germany - 07 16 2015: Social media icons internet applications Facebook, Twitter, Instagram, Berlin, Germany - 07 16 2015: Social media icons internet applications Facebook, Twitter, Instagram,

King envisions a future where every single item on Pinterest—from a pin of a recipe for chicken Tikka Masala to or one of Halloween makeup ideas—is shoppable. “I want to identify every single item on Pinterest and show where you can get every one of them,” King said.

Pinterest isn’t the only social platform that is directing users where to shop. TikTok unveiled shoppable ads this year, and back in March, Instagram introduced Checkout, which allows users to make purchases without leaving the app. But while most social media platforms can judge what products their users will like based on traits like age, gender, region and other factors, Pinterest doesn’t have to guess. A Pinterest user’s board is a literal list of products in which they’re interested. Such data is a dream for advertisers, and it’s hard to imagine they won’t take advantage.

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