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Tech & Science Page Experience: Google plans to introduce a new ranking factor.

01:05  07 june  2020
01:05  07 june  2020 Source:   t3n.de

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Google plans to add “ page experience ” to the factors it considers when ranking pages in Search. Google is preparing to introduce a new ranking signal for Search, based on page experience as measured by Core Web Vitals metrics.

Google plans to add “ page experience ” to the factors it considers when ranking pages in Search. Page experience : A new ranking signal in Google Search Combining Core Web Vitals & previous UX-related signals Any content eligible for Top Stories feature (Not just AMP) Updated

Page Experience: Google plant Einführung eines neuen Rankingsfaktors. © Shutterstock Page Experience: Google plans to introduce a new ranking factor.

The user experience will have a stronger influence on the Google ranking in the future. Due to the corona crisis, the changes will not take effect until 2021 at the earliest.

Google revised the ranking factors again. In future, the user experience should be given greater importance. At the same time, the availability of an AMP version will no longer play a role in the placement in the search results. The company announced this in an blog post . However, due to the corona crisis, the changes should not take effect until 2021. Google promises to give the exact date at least half a year in advance, so that website operators have enough time for any changes to their page.

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Page experience : A new ranking signal in Google Search Combining Core Web Vitals & previous UX-related signals Any content eligible for Top Stories feature (Not just AMP) Google plans to add “ page experience ” to the factors it considers when ranking pages in Search.

Google plans to add “ page experience ” to the factors it considers when ranking pages in Search. Page experience : A new ranking signal in Google Search Combining Core Web Vitals & previous UX-related signals Any content eligible for Top Stories feature (Not just AMP) Updated

Google: Web Vitals form the core of the new ranking factors

The core of the planned ranking factor are the Web Vitals key figures presented at the beginning of May 2020. They consist of a total of three individual metrics with which render time, time between user activity and browser response and the visual stability of a website are measured. In addition, the new ranking factor should also contain existing signals.

In addition to the Web Vitals key figures, the new ranking factor will therefore also include the following questions in the evaluation:

• Is the website optimized for mobile devices?

• Is the website secure and does not contain any malicious code or phishing content?

• Is the connection to the website protected by HTTPS?

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Google Search to Introduce New Page Experience Ranking Signal in 2021. Google is preparing to introduce a new ranking signal for Search, based on page experience as measured by Core Google plans to add “ page experience ” to the factors it considers when ranking pages in Search.

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Overview of all seven individual signals of the new ranking factor. (Graphic: Google)

The final value of the new ranking factor is then calculated from the web vital values ​​determined and the four other signals. Together with the existing factors, this then results in the amount of the placement in the Google search results.

Search Console: Web-Vitals report now replaces the speed report

Google has now also revised the speed report in the Search Console. Instead of the previous report, three Web Vitals key figures are now being recorded for your own website. Previously, Google had already integrated the new assessment basis into the Chrome user experience report. The company has also announced that it will use Web Vitals as the basis for Pagespeed Insights in the future.

A detailed explanation of the new metrics can be found in our article: Web Vitals - Google's key figures for evaluating the user experience explained

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