Tech & Science ex-Google advertising manager launches search engine - and she is ad-free

14:30  22 june  2020
14:30  22 june  2020 Source:   t3n.de

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Some of them are cool free search engines just like Google , some others are engines that are The very interesting ones are the private search engines that respect your privacy most than anything They are making money with ads when you search for stuff without retargeting and selling your data

Neeva setzt auf Werbefreiheit und Privatsphäre. © neeva.co Neeva focuses on advertising freedom and privacy.

Sridhar Ramaswamy, who was responsible for Google's advertising business until 2018, is launching its own search engine, Neeva. It should be ad-free and subscription-based.

Many search engines have tried to assert themselves alongside Google in the past. Neeva will soon be a new competitor. Behind the project are the former advertising chief of Google Sridhar Ramaswamy and Vivek Raghunathan, who was previously responsible for the monetization on YouTube. Two professionals in terms of advertising and advertisements, who are now going the opposite way, because Neeva should get by without ads.

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Private and ad-free

Ramaswamy vacated his position on Google in 2018. As the New York Times reports, he was increasingly dissatisfied with the pressure that Google's growth created. Useful search results were pushed further and further in favor of advertisements and the privacy of the users was sacrificed ever better tracking.

Neeva should do better. The search engine does not require advertising or data collection. Neeva uses Microsoft's Bing to create the search results, uses weather information from weather.com and the map material from Apple. In addition, Google, Microsoft Office and Dropbox accounts can be linked to Neeva, for example to search and display emails, appointments and files.

Neeva is to be financed through subscriptions. A pricing model has not yet been determined. First-time users should be able to access Neeva free of charge by the end of the year. Ramaswamy told the New York Times that the monthly subscription price should be less than $ 10 and would decrease over time as more users sign up.

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If Google makes money from advertising to you, are you the user or the product? Can you imagine searching for a product and not getting any ads ? Ramaswamy begins his blog post describing the Neeva search engine with this principle: “finding information that is important to us—weather, jobs

So far, Neeva is still in the beta test phase. Interested parties can sign up for the waiting list on Neeva.co .

t3n says:

Neeva is not the first search engine that lures with the protection of privacy. Above all, freedom of advertising could be a USP that attracts users. However, it remains questionable whether enough people are willing to pay for a service that they are used to getting for free from Google and Co.

Cornelia Erichsen

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