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Tech & Science Disaster with Announcement: Only four percent of the iPhone users allow advertising tracking

19:55  07 may  2021
19:55  07 may  2021 Source:   t3n.de

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The update to iOS 14.5 acts exactly as well as Facebook, Google and others fear. Hardly a user allows promotional tracking.

Mit einem solchen Hinweis wird Apple zukünftig nach einer Tracking-Erlaubnis für Apps fragen. © Alexander Kirch / Shutterstock.com With such a note, Apple will ask for a tracking permission for apps in the future.

to the release of the new version 14.5 of the Apple operating system IOS was the world for advertising networks still fine. App developers could rely on Apple's "identifier for advertisers" (IDFA). Access to the promotional ID, which, in the meaning of similar form, also under Android, allowed the developers to easily monetize their apps.

previously accessible IDFA disappears behind a bound

because the IDFA could play personalized advertising to the respective smartphone, which was based on what the user of the iPhone with the corresponding IDFA organized the lovely day on his device. So Apple has finished.

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Although the Idfa is still available and she also has the same skills as so far. Alone, access to you now requires the approval of the iPhone user. Facebook, Google and other large advertising networks had already beaten alarm in advance .


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it was clear that a user would not activate a function that he ultimately has nothing. If one would now ask the user after his permission to use the IDFA, that would probably usually reject, so the opponents of the change.

An Current Examination The Flurry app analysts now impressively shows that these fears were completely charged. In fact, only four percent of daily active iPhone users allow tracking - at least in the US.

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iOS 14.5: Thus, you prohibit apps to track you on the iPhone

, the promotional targeting on the IOS platform breaks almost completely. The effect is so dramatic that he actually, as Facebook had warned, will affect the operating results of the companies that had founded their business models. Apple boss had been unmoved that a business model must be reformed on data collection chest, just reformed.

complaints and complaints against Apple take to

Facebook complains now, but also in Germany the step will not stay without resistance. Eight German associations from the media, Internet and advertising industry had filed with the Bundeskartellamt complaint against Apple . They intensify the company to abuse his market power with the planned data protection changes and to violate antitrust law. The main point of the complaint is, however, that Apple takes his own apps from the approval obligation.

In doing so, the refusal of consent to tracking does not mean that iOS users will not see no advertising from IOS . It remains within the same extent as before. The difference is that it is not personalized, but simply any advertising. Conceivable that sometimes one will re-agree again, because advertising, which could be of interest, is finally better than advertising that is not.

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