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Tech & Science internal mails show that Steve Jobs already stressed in 2011 with Facebook - and the network in a mail as a "shitbook"

10:25  10 may  2021
10:25  10 may  2021 Source:   businessinsider.de

Ex-Apple boss Steve Jobs designated Facebook as "Shitbook"

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designated the two Silicon Valley sizes Facebook and Apple already had difficulty with each other in the past. Most recently, the two corporations argued about Apple's new iPhone operating system iOS 14.5, enabling users to collect data - a change that Facebooks could make business model sensitive.

Currently, Apple performs another fight: At the moment, a process of computer and video game developer "Epic Games" is running against the iPhone Group - it's about the reproach, Apple would discriminate "Epic Games" through the rules in his App Store . As part of the proceedings, the software company also revealed an explosive email exchange from 2011: There are three former, high-ranking Apple people - including Steve Jobs - about the Facebook app on the Apple iPad. The mail history was first published as part of the Apple EPIC procedure, but is now deleted from the network.

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Dispute over integrated apps

The mails start how "CNBC" reports, with a message of the then Apple software chief Scott forstall, which addressed this to Steve Jobs and the Apple Marketing Chef Phil Schiller. He writes in it that he meant "Mark" - Facebook CEO Mark Zuckerberg - talked about the Facebook app for the iPad. He told Zuckerberg that Facebook could not integrate "embedded apps" into his iPad apps, reports forstall. Zuckerberg had not been happy about it.

To classify: Facebook tried at this time to become a platform for games and apps. The most famous product that comes from this phase is probably the game Farmville, in which the users used virtual gardens within their Facebook account.

"Shit Books Third Proposal"

It is not surprising that Facebook did not agree with the ban on embedded apps made by Apple. So Mark Zuckerberg made how to write forstalles, some compromise suggestions - you could also call them as receivables. The number three on the list of these suggestions this was here: The Facebook CEO wanted Apple Posts from Userinnen and users allowed relation to apps like Farmville - a kind of advertising so. According to Scott Forstall, such posts were not possible at that time because they were filtered out of Apple.

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This requirement of Zuckerbergs then acknowledged Steve Jobs with contempt. From his iPad he answered his software boss fortall: "I agree - if we strike out shit books third proposal, that sounds reasonable."

Regular feuds between Apple and Facebook

according to "CNBC" report wrote forstall three days later Back, you can imagine to ban Facebook apps, to forward on safari links and keep the users and users in the app. A proposal to which Zuckerberg should not have been agreed. In the end, the dispute between the two tech giants ran out of a compromise solution.

Still, Facebook and Apple regularly. For example, "CNBC" reports that Facebook publicly complain as very apples privacy attitudes harmed small businesses. However, Facebook is not involved in the judgment between "Epic Games" and Apple.

JB

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This is interesting!