•   
  •   

Tech & Science Apple continues hiring augmented and virtual reality experts

07:25  18 september  2016
07:25  18 september  2016 Source:   theverge.com

Pokemon Go seen making billions for Apple

  Pokemon Go seen making billions for Apple Apple Inc stands to rake in $3 billion in revenue from the Pokemon Go craze in the next one to two years as gamers buy "PokeCoins" from its app store, brokerage Needham & Co said.Pokemon Go, the augmented reality game from Japan's Nintendo Co Ltd, can be downloaded for free but iPhone users can use PokeCoins to buy additional features.

Apple CEO Tim Cook has been hinting at Apple 's interest in augmented and virtual reality all year, and it seems that interest continues to grow. Business Insider spotted two people who were hired by Apple over the summer after working at a pair of the biggest names in field: one at Oculus VR, the

Apple CEO Tim Cook has been hinting at Apple ’s interest in augmented and virtual reality all year, and it seems that interest continues to grow. Business Insider spotted two people who were hired by Apple over the summer after working at a pair of the biggest names in field: one at Oculus VR, the

  Apple continues hiring augmented and virtual reality experts © Provided by The Verge Apple CEO Tim Cook has been hinting at Apple's interest in augmented and virtual reality all year, and it seems that interest continues to grow. Business Insider spotted two people who were hired by Apple over the summer after working at a pair of the biggest names in field: one at Oculus VR, the other at Magic Leap.

The two hires don't mean much on their own, but they suggest that Apple is continuing to invest in AR and VR research with the goal of eventually putting out a product. In January, the Financial Times reported that Apple already had "hundreds" of people working on AR and VR, though those employees were said to have come from acquisitions of smaller companies. Their goal, according to the report, was to eventually build some kind of headset.

Apple is investing in augmented reality, says Tim Cook

  Apple is investing in augmented reality, says Tim Cook It’s Apple earnings day, which means analysts are allowed to ask Tim Cook probing questions about when the new iPhone is coming out and he is allowed to dance around those questions with exquisite grace. But sometimes Cook actually answers those questions with real info — as he just did when asked about the Pokemon Go phenomenon and the future of AR. “We are high on AR in the long run,” he said. Here’s the full quote:It also does show that AR can be really great. We have been and continue to invest a lot in this. We are high on ar in the long run, it's great for customers and a great commericial opportunity.

Apple hires an expert in virtual and augmented reality tech. Apple hasn't shown off anything like HoloLen or Oculus Rift yet, but there's something The Financial Times reports Apple has hired one of the nation's leading experts on virtual and augmented reality , Virginia Tech computer science

Apple 's interest in Augmented Reality heats up with two new hiresBGR Apple Rumors: iOS 10 Designed for Apple 's Augmented Reality University Herald Apple Inc. (NASDAQ: AAPL ) Poaches Augmented Reality Talent From Magic Leap, OculusMarket Exclusive FX News Call -News18 -Mac

Apple seems to be more interested in AR than VR

Cook's comments make it sound like Apple's eventual headset — or whatever form the product takes — will be focused on augmented, not virtual, reality.

On Wednesday, Cook took a minute to discuss the two categories with Good Morning America, saying that he suspects virtual reality "probably has a lower commercial interest over time" and that he believes "augmented reality is the larger of the two, probably by far." In particular, Cook pointed to the fact that augmented reality lets you interact with the world around you while you're using it.

The Future Is Now: Five Awesome Uses Of Virtual Reality In Marketing .
Augmented and virtual reality is technology that is becoming far more important to the societal landscape than just gaming. It’s found its way into the marketing arena as a heavyweight implementation tool as well.  In fact, if you’re a marketing professional, it’s time to take notice because the future is now for the use of virtual and augmented reality as a marketing tool. Just consider the following five excellent examples that have already been put into space.

—   Share news in the SOC. Networks

Topical videos:

usr: 1
This is interesting!